South Florida Hospital News
Wednesday November 25, 2015

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November 2015 - Volume 12 - Issue 5




Cleveland Clinic Florida has expanded access to healthcare by launching the first online service in Florida that enables patients throughout the state to see a medical professional 24 hours a day, seven days a week.
Through its new MyCare Online service, patients can see and communicate quickly with a healthcare provider about urgent healthcare matters using any mobile device such as a smartphone or tablet, or a desktop computer. The provider can evaluate, diagnose and treat an ailment and prescribe medication if necessary.
“The way we deliver services is rapidly evolving and technology allows us to make access to healthcare more convenient,” said J. Gregory Rosencrance, MD, Chairman of Internal Medicine at Cleveland Clinic Florida. “An emergency situation can happen at night or on the weekend. With MyCare Online, patients can be seen and treated instantly or advised to go to the hospital for further treatment.”
The online service can be accessed from a free app called Cleveland Clinic MyCare, which can be downloaded from Google Play, the App Store or on Cleveland Clinic’s website at
The MyCare Online app allows for patients to be seen via a private, secure video which is often sufficient to determine the seriousness of a rash, an earache or flu-like symptoms. MyCare Online is designed to diagnose and treat many other acute health symptoms, including cough, urinary tract infections, abdominal pain, diarrhea, fever and headaches.
If the provider determines the patient needs medication, a prescription can be sent electronically to the pharmacy of the patient’s choice.
Broward Health Medical Center (BHMC) is now offering new, state-of-the-art breast cancer screening tools. Providing patients with the latest in breast cancer technology, BHMC offers three new devices designed by GE Healthcare including SenoClaire, SenoBright and SensorySuites, which provide patients with faster, more accurate breast cancer detection.
SenoClaire is a new, FDA-approved 3-D imaging technology that uses a low-dose, short X-ray sweep around the positioned breast with nine exposures acquired with a “step-and-shoot” method, removing the potential motion from the tube to help reduce blur and increase image sharpness.
Another new breast cancer screening technology offered at BHMC is SenoBright, a new contrast-enhanced spectral mammography that helps physicians provide answers sooner regarding the presence or absence of breast cancer. Using an iodine contrast agent, SenoBright takes two images per view at different X-ray exposures. It then recombines these two images to highlight contrast-enhanced areas of unusual blood flow patterns which may be cause for increased suspicion.
Many women avoid getting mammograms due to perceived discomfort, pain and anxiety associated with the procedure. In an effort to re-invent the mammography experience, BHMC is also offering SensorySuites, which provide women receiving mammograms an interactive experience that stimulates three senses simultaneously: sight, smell and hearing. Patients have a choice between three environmental sceneries—seaside, garden or waterfall—which begins in the waiting room with decorative wall panels and a bookmark with an accompanying bracelet infused with the corresponding scent. The experience culminates in the exam room, with flat screen monitors displaying videos with the selected ambiance and a scent diffuser that infuses the air with calming fragrance.
The new breast cancer detection technology is provided at the Lillian S. Wells Women’s Health Center.
As a member of the Martin Health Auxiliary, Rose Lillich chairs a very special program for patients: No One Dies Alone. The program serves patients who are in their final days and without family or friends.
“This is such a tender, precious time to be in someone’s life,” Lillich said. “As volunteers, we are honored to sit with our patients and provide comfort in the last two or three days of their lives.”
The volunteers work in four-hour shifts around the clock so the patient is never alone during his or her final hours.
“We provide whatever is comforting to the patient and aligns with their own spiritual beliefs,” Lillich said. This might include playing music, reading from the New Testament, or sharing a handmade prayer shawl.
Lillich is a retired nurse and hospice worker, and has volunteered with Martin Health for 16 years.

Link Construction Group welcomed more than 100 guests at its Grand Opening and Ribbon-Cutting Ceremony held on October 15. Luigi Boria, City of Doral Mayor and Jose “Pepe” Diaz Miami-Dade County District 12 Commissioner were present to welcome Link Construction Group to the neighborhood.

“The new office is a staple and a reflection of our commitment and strength in the construction industry and serves as a platform from which to continue our evolution and growth.” said Guillermo Fernandez, President of Link Construction Group
The new facility located off the 826 in Doral. Link chose a more modern/contemporary look for the 14,000 square-foot office space that includes high-end finishes and furniture, among other amenities.
The Comprehensive Cancer Center at Broward Health North has received the Women’s Choice Award from WomenCertified®, distinguishing it as one of the 2015 America’s Best Hospitals for Cancer Care. The award is based on robust criteria that consider patient satisfaction and what women say they want for their families from a hospital, including quality physician communications, responsiveness of nurses and support staff, cleanliness and trusted referrals from other women.
The Women’s Choice Award signals that a hospital meets high standards regarding a woman’s preferences, and the distinction allows women to make an informed decision about where to go for care for themselves or their families.
Baptist Health South Florida and Medica HealthCare Plans (Medica) announced that they have renewed their agreement, extending their long-term relationship and reflecting their shared commitment to making it easier for South Florida residents enrolled in Medicare to access the health care services they need.
South Florida residents enrolled in Medica Medicare Advantage plans have had in-network access to care at Baptist Health hospitals and outpatient facilities in Miami-Dade and Broward counties as well as from the organization’s affiliated physicians for the past decade, since Medica was established. The renewed relationship ensures continued, uninterrupted in-network access for Medica members.
Health care industry leaders from across the state gathered recently at the Fifth Annual Broad and Cassel Health Forum in Fort Lauderdale. Experts provided a look at the state of the industry, where it’s headed and how providers and employers can plan for the dramatic changes that are sure to continue in the coming years.
“The channels through which patients get to providers – the networks we’ve known for so long – those channels are changing,” said Fred Bayon, spokesperson for The Advisory Board Company, a global research, technology, and consulting firm. “They are being upended.”
During his opening keynote, Bayon went on to highlight the many pressures faced in the health care marketplace by providers and employers as well as the rise of coverage expansion and retail individualized insurance.
“It’s a retail market,” Bayon said. “There are more buyers, more products, and now, there’s a way for individuals to make apples-to-apples comparisons when it comes to shopping for providers. As a result, we are seeing transparency through pricing. That’s a very different world than the world most providers see themselves in, but this is the world that is coming on line.”
To be successful, he noted, organizations have to make an investment in data analytics – a topic of discussion during Paul DeMuro’s keynote address.
“Data analytics are needed to take the health care world by storm, said DeMuro, Of Counsel in Broad and Cassel’s Fort Lauderdale office. “We can not have an effective pay-for-value, quality system without data analytics.”

Florida Medical Center is dedicating its gastroenterological (GI) suite to a respected physician who recently passed away. Dr. Norman Kaufman, a gastroenterologist, served as a member of the medical staff at the hospital for more than 30 years.

“We are saddened by the loss of a valued and dedicated physician,” said Gabrielle Finley-Hazle, CEO of Florida Medical Center. “The medical staff wanted to commemorate Dr. Kaufman for his contributions to our hospital and the impact he had, not only as a physician, but also as a friend.”
Dr. Kaufman completed his education and residencies in New York before relocating to South Florida. Through his various practices and work with the hospital, he quickly grew to be one of the area’s most respected physicians.
Dr. Kaufman was fondly regarded as “the doctor’s doctor” for treating numerous peers and their families. He was also known for constantly giving compliments and making jokes. In addition to serving Florida Medical Center’s patients, Dr. Kaufman served on several hospital committees, including credentialing, GI and utilization review. He will always be remembered by his co-workers, patients, friends and family.
Board certified in Orthopaedic Surgery, Kalman D. Blumberg, M.D., FAAOS, joins the Medical Staff at Lower Keys Medical Center.
Dr. Blumberg comes to Key West from Fort Lauderdale where he is in private practice and is the managing partner of the Florida Spine Specialists.
Dr. Blumberg received his medical degree, with research distinction, from the University of Miami School of Medicine in Miami. He completed an internship in general surgery at the Medical College of Virginia in Richmond, VA, and a residency in orthopaedic surgery, also at the Medical College of Virginia. Following his residency, Dr. Blumberg then completed a fellowship in spine surgery at the Thomas Jefferson University Hospital & Pennsylvania Hospital in Philadelphia, PA.



Fernando Petry, D.O., has been named vice president and chief medical officer at Martin Health System. Dr. Petry joined Martin Health in November 2014 as assistant vice president and physician advisor.

Dr. Petry comes to Martin Health from Gainesville, FL where he served as vice president and chief medical officer for Haven Hospice. Prior to that, Dr. Petry served as hospitalist regional medical director at St. Lucie Medical Center in Port St. Lucie and Lawnwood Regional Trauma and Heart Center in Fort Pierce.
A graduate of Nova-Southeastern College of Osteopathic Medicine, Petry completed his internship at Water Reed Army Medical Center in Washington, DC, and his residency at Memorial Health University Medical Center in Georgia. He also attended the University of Miami, where he received a MBA in healthcare administration. 
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