South Florida Hospital News
Thursday December 14, 2017
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January 2011 - Volume 7 - Issue 7

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Rising to the Challenge

These are tough times. Healthcare organizations face many of the same issues that other businesses face. Capital spending, one such concern, is especially challenging during difficult financial periods. The expectations for healthcare organizations to keep up with the latest technology and provide cutting-edge treatments aren’t diminished by a wilting financial climate. The need to maintain infrastructure - information technology upgrades (software and hardware), and evolving medical technology – is ever-present. Broward Health has spent on average $56 million annually during the past five years to improve services to the community.

To add to this, Florida, like many states, is struggling with budget shortfalls. As our legislators look for ways to trim the budget, Medicaid and other health and human services programs are at risk for reductions. Further cuts to Medicaid are always a concern, as reimbursement rates continue to decline, creating greater deficits each year. At the same time, the number of uninsured keeps increasing due to the struggling economy. It’s a viscous cycle that has no simple fix.
 
So there are challenges – lots of them, but perhaps an even bigger and more important challenge is to determine how we can creatively grow our revenue and manage our expenses to meet the demands of these issues. That is the true measure of an organization’s fiscal success. Since Broward Health remains committed to providing the best available services to all we serve, regardless of ability to pay, we continue to look for ways to maximize reimbursements, attract paying patients and recruit leading physicians in a variety of specialties. Our cancer, heart and orthopedic programs are outstanding and offer patients access to the latest technology and some of the best physicians in the country. We recently completed ER expansions at Imperial Point Medical Center and Coral Springs Medical Center and just opened the new Lillian S. Wells Women’s Health Center at Broward General Medical Center.
 
As one of the area’s largest employers in South Florida, we recognize that we need to attract the brightest talent, protect our workforce and create new opportunities whenever possible. In recent years we have added several hundred jobs due to program growth which has contributed to the local economy.
 
The goal of the North Broward Hospital District Board of Commissioners and Broward Health’s management staff is to continue to excel in these areas and to weather these and other challenges we might face.
Frank Nask, CEO, Broward Health, can be reached at (954) 355-5100.
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