South Florida Hospital News
Friday July 31, 2015
July 2015 - Volume 12 - Issue 1




The C. L. Brumback Primary Care Clinics are preparing to open a new clinic in Palm Beach County this summer now that they have been awarded a “New Access Point” grant from the U. S. Department of Health and Human Services Health Resources and Services Administration (HRSA). The $650,000 annual grant will enable the Brumback Clinics to proceed with operating the new clinic location in western Lake Worth-Greenacres, which has been identified as an underserved area with limited access to primary care services.
“We are grateful to HRSA for this grant which brings with it the opportunity to expand access to medical care for adults and children in the community, regardless of their ability to pay,” said Ronald J. Wiewora, MD, MPH, Chief Executive Officer and Chief Medical Officer of the Health Care District of Palm Beach County, which owns and operates the Brumback Clinics. “Thanks to this generous grant, we can further strengthen the health care safety net in Palm Beach County.”

Florida-based healthcare advertising agency The Weinbach Group, Inc. dispelled the myth that public, safety net hospitals cannot compete effectively for insured patients. The Miami ad agency won nine honors in the 32nd Annual Healthcare Advertising Awards, including seven for its flagship client Jackson Health System, the nation's largest public hospital system. The winning work represented a range of categories, from print and online ads, to community outreach materials, including a teddy bear-shaped fan used to promote Jackson's children's hospital and distributed to community churches.

"At a time when healthcare consumers have more and more choices, it's vital that top providers like Jackson take responsibility for educating patients about our world-class services and facilities," said Matthew I. Pinzur, associate vice president, communications and outreach for Jackson Health System. "The creative work developed by The Weinbach Group helps us grab people's attention, raise their awareness, and welcome them to Jackson facilities."
The Weinbach Group won a competitive bid to become Jackson's agency of record in 2012. Since it began serving the public hospital system, it has won more than a dozen Healthcare Advertising Awards for its work.
"The projects we developed for Jackson are all part of a broader campaign we launched in early 2013 rooted in the tagline 'Miracles Made Daily.' With this campaign we sought to showcase the extraordinary medical care provided at Jackson's hospitals and to help reposition its facilities as hospitals of choice," said agency principal and healthcare marketing expert Daniel Weinbach. "Since we started with Jackson, the health system has reported two consecutive years of surpluses in excess of $50 million."
In addition to its wins on behalf of Jackson, The Weinbach Group also won for medical advertising it created for its other healthcare industry clients, including The Renfrew Centers, the nation's largest network of residential and outpatient centers for the treatment of women with eating disorders. The agency has worked with The Renfrew Center for nineteen years, and it has been repeatedly recognized for the bold - yet empathic - materials it has created on The Renfrew Center's behalf.
Miami Jewish Health Systems at Douglas Gardens recently hired Dr. Shaun Corbett as the new Medical Director of Rehabilitation Services and The Rosomoff Comprehensive Rehabilitation Center.
Dr. Corbett received his bachelor’s degree from the University of California, Riverside and, prior to obtaining his medical degree from The Medical College of Wisconsin he spent time performing cancer research at the UCLA School of Medicine. Dr. Corbett completed his residency in Physical Medicine and Rehabilitation at Jackson Memorial Hospital / University of Miami. He previously held the title of Assistant Clinical Professor of Physical Medicine and Rehabilitation at the University Of Miami Miller School Of Medicine, and was the Medical Director of Cancer Rehabilitation at the Sylvester Comprehensive Cancer Center.

The Dominican Health Care Association of Florida (DOHCAF) recently presented its newly elected President and Chairman of the Board Dr. Amadeo Cabral at its annual “Noche en Honor al Medico Dominicano” gala.

Dr. Cabral is medical school graduate from Universidad Nacional Pedro Henriquez Urena in Santo Domingo with medical residency in Western Pennsylvania Hospital in Pittsburgh, and surgical training in oncological surgery at Mount Sinai Hospital in Miami Beach. He is Board Certified in oncological surgery. He has served as chief of surgery for Doctor’s Hospital in Coral Gables and is currently Chief of Robotic Surgery at Coral Gables Hospital, also in Coral Gables. 

During her studies at Nova Southeastern University and even before then, Dr. Marlene Aramburu envisioned working with seniors in a home-like environment.

A board certified osteopathic family physician and Geriatric Medicine practitioner working with Broward Health Physician Group, Dr. Aramburu will have that opportunity when the new health center, The Woodlands at John Knox Village, opens its doors in 2016.
Recently, Dr. Aramburu became the new Medical Director at John Knox Village.
Born in Lima, Peru, Dr. Aramburu was a Dental Assistant Technician with the United States Air Force. She completed her Fellowship in Geriatric Medicine at NSU and is a member of the American Osteopathic Association, American Academy of Family Physicians and American Medical Directors Association.
Dr. Nolan Altman, Chief of the Radiology Department at Nicklaus Children’s Hospital, has received the Gold Medal Award from the American Society of Pediatric Neuroradiology. The Executive Committee and Board of Directors of the American Society of Pediatric Neuroradiology established this award to officially acknowledge and honor those who have made extraordinary contributions to enhance the development and/or stature of pediatric neuroradiology, including service to the society. It is the Society’s most distinguished honor.
Dr. Altman has over 30 years of exclusive pediatric experience, with expertise in neuroradiology and angiography. Dr. Altman trained at the University of Miami/Jackson Memorial Hospital and Mt. Sinai Medical Center and received his fellowship training in neuroradiology at The Hospital for Sick Children in Toronto, Canada. He has participated in research on functional magnetic resonance and tractography in an effort to develop and apply new techniques for the diagnosis of challenging neurological conditions in children. Dr. Altman has also presented at numerous lectures for the Pediatric Post Graduate Course sponsored by Nicklaus Children’s Hospital as well as at national and international conventions.
Dr. Chad Perlyn, attending Plastic Surgeon on the Medical Staff at Nicklaus Children’s Hospital and Chief of the Division of Plastic Surgery for Florida International University College of Medicine, has been elected President of the Greater Miami Society of Plastic and Reconstructive Surgeons. 
After receiving his undergraduate degree in English literature from Northwestern University, Dr. Perlyn attended medical school at the University of Miami where he graduated with honors. He then completed his general surgery and plastic surgery training at Washington University/Barnes Hospital in Saint Louis, one of the country’s oldest and most established plastic surgery training programs.
Latanya Benjamin, M.D., is the first pediatric dermatologist to join the Memorial Physician Group and Joe DiMaggio Children’s Hospital.
Dr. Benjamin is a board-certified pediatric dermatologist and dermatologic surgeon. She earned her medical degree from MCP Hahnemann University School of Medicine (now Drexel University School of Medicine) in 2001. She then entered a pediatric residency, followed by a residency in dermatology and cutaneous surgery, which she completed at the University of Miami/Jackson Memorial Hospital in 2008. She completed her fellowship in pediatric dermatology at Children’s Memorial Hospital-Northwestern University, currently known as Ann & Robert H. Lurie Children’s Hospital of Chicago in 2009. She then joined faculty at Stanford University/Lucile Packard Children’s Hospital in Palo Alto, CA teaching as a clinical professor for 5 years before joining Joe DiMaggio Children’s Hospital.

The Memorial Rehabilitation Institute recently announced the employment of Meilani Mapa, M.D., as Medical Director of Brain Injury and Quality. She also joins the Memorial Physician Group and the physicians at the Memorial Division of Physical Medicine and Rehabilitation.

Dr. Mapa, is a board-certified doctor of physical medicine and rehabilitation. She earned her medical degree from Northeast Ohio Medical University in 2003, and completed her internship at Summa Health Systems/Northeastern Ohio Universities College of Medicine in 2004. She served as resident physician in physical medicine and rehabilitation at Baylor College of Medicine/University of Texas from 2004 to 2007, and completed her fellowship in brain injury medicine there in 2008.
Univita Health has appointed Dr. John J. McGoohan, as its Chief Medical Officer. Dr. McGoohan, who most recently served as the Chief Medical Officer and Market Vice President for CarePlus Health Plans, brings more than 25 years of senior executive healthcare leadership and managed care experience to Univita.
Prior to joining CarePlus, Dr. McGoohan founded a privately owned MSO operation, Qualcare Medical, LLC, which was sold to Access Health Care in 2010. He also served as Chief Executive Officer and Chairman of the Board at Summit Health Plans and as Senior Vice President at Vista Health Plans. He has held positions at Cigna Health Plans and UnitedHealthcare and provided consulting services to AvMed Health Plan. 
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