South Florida Hospital News
Wednesday August 5, 2020

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December 2011 - Volume 8 - Issue 6


The emergence of “e-patients,” the advent of “participatory medicine,” the rise of “info-fluentials.” These are just a few trends shaping health care marketing and public relations strategies today.

Consumers today are bombarded with marketing messages, with advertisers willing to try just about any strategy or tactic to get their attention.

As you look forward to a new year, ask yourself: Did your public image improve in 2011? Were you better connected to current and prospective patients and doctors?

For Sabrina Glover, the advertising field has been a way of life since she was young. Her father had an advertising agency in Fort Myers

Broward Health North Broward Medical Center (NBMC) is proud to have Lyn Clark as its regional manager of marketing and community relations.

The human immunodeficiency virus and acquired immunodeficiency syndrome, better known, respectively, as HIV and AIDS, have plagued humanity for many years.

With healthcare regulations constantly changing, it’s important that those who work in hospitals, nursing homes, healthcare agencies and private health organizations have the most up-to-date information available.

For the past decade, FIU has offered the only face-to-face Pre-licensing Healthcare Risk Management Program in South Florida approved by the Agency for Health Care Administration (AHCA).

Whether or not President Obama’s healthcare reform passes the scrutiny of the Supreme Court, the handwriting is on the wall regarding future drops in reimbursements received by hospitals.

Ninety percent of the doctors in the U.S. work in medical practices comprised of one to three doctors. These doctors own medical office buildings (MOB’s) totaling hundreds of millions of dollars.

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