By Chad Tingle

Video content is now an integral part of brand marketing due to the high number of users who prefer this type of content, along with the high positive responses that it brings. Investing in quality video production is a must to ensure you create powerful and compelling videos.

The good news is, you don’t need to hire a video production team in-house because we know that will cost you more money. Instead, you can entrust the task to a reliable video production company.

If it’s your first time working with a video production company, don’t worry; we can help you navigate this brand-new process for you.

Here’s a quick guide on how to find the right video production company to work with.

1. Make Sure They Understand the Video’s Purpose

The first thing to do is to be clear about the purpose of your video content. Who is it for? What results do you want to get from it? Identify the answers to these questions and discuss them with a potential video production company. From there, you can determine if the company does understand the purpose of your video content.

2. Get to Know the Equipment They Use

One of the perks of hiring a video production company is that they have the equipment to support it. However, not all companies have the same equipment. A professional video production company has access to drones, camera people, specialty editors, lighting equipment, audio, and high-quality cameras.

When doing your initial interview, don’t hesitate to ask the types of equipment they will use for your project.

3. Ask for Their Portfolio

An effective way to determine if the video production company is a good choice is to view their portfolio. Here you will see the brands they’ve worked with. Consider it a “green” flag when the company has worked with huge brands. That only means they have enough experience to move forward with your project and help you achieve your expected outcome.

4. Ask About Their Insurance Coverage

Video production companies need to carry specific insurance policies. At the very least, there needs to be an existing commercial general liability coverage of at least a million dollars. This is crucial, especially when drones are involved. The company’s insurance coverage protects you as well.

5. Determine If They Have a Physical Studio

A video production company, as much as possible, should have a studio that you can visit. Even if you plan to shoot outdoors for the video, being able to visit the studio or office is great for proper assessment.

Conclusion

Taking the time to find the right video production company is crucial, especially if it’s your first time. It’s likely you need a company you can work for on a long-term basis; therefore, it only makes sense to ensure you find the right one for you. Use these tips to help you find the best video company that will suit your needs. The initial consultation is crucial as it will help you understand if the company is the right fit for you.

Crown Street Films may be that one for you. We are a reliable video production service company in Miami and Los Angeles that films exceptional content that can be disseminated across any medium or network. Contact us today to get started!

For more information, contact Chad Tingle at (305) 794-7201 or chad@crownstreetfilms.com.