South Florida Hospital News
Saturday July 11, 2020

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October 2016 - Volume 13 - Issue 4

Baptist Health South Florida Introduces Care on Demand

In August, Baptist Health South Florida, in conjunction with telehealth technology company American Well, launched Baptist Health Care On Demand, an online platform providing patients with immediate virtual access to a board-certified physician for live, on-demand video visits over the Internet via an app.

The platform is for non-emergency medical care, and is available 24 hours a day, 7 days a week with no appointment required. Users are able to visit clinicians through secure interactive video from home, work or on the go, and receive medical advice and treatment for conditions like mild asthma, minor headaches, sprains, nausea, flu-like symptoms, minor gastrointestinal illnesses, urinary tract infections, skin rashes, and allergic reactions.
Emergency medicine physician David Mishkin, M.D., will lead the effort as medical director for Care On Demand.
“Baptist Health has always, especially in the local community, stayed at the forefront of healthcare innovation,” Dr. Mishkin says. “They've done that with multiple kinds of healthcare services which extend beyond all the incredible technology that we see today. They've also done some amazing things within the telehealth realm. As we start to see patients seek alternative solutions as to how they receive their healthcare, Baptist Health has responded to that change by offering a new way to deliver healthcare. Care On Demand is care that’s affordable, care that's convenient, and care that's highly accessible.”
During a Care On Demand visit, a provider will review the patient’s clinical information, speak with and see the patient through HD video, prescribe medications as needed, and suggest follow-up care. Care On Demand patients will also receive an e-mail record of their interaction, which they can share with their other providers if they choose.
“This new technology is such an advantage to our patients for us to be able to solve their minor medical issues,” says Dr. Mishkin. “As a provider who practices in a traditional setting like the emergency room, where I do see very high acuity patients, I really appreciate this aspect of taking care of patients remotely through a two-way video interface in a very different setting. It creates a lot of balance in my practice and one of the reasons I am personally very excited.”
The fee to use Care On Demand is $59 per visit. While this is not covered by insurance at this time, Baptist Health South Florida is currently offering a promotion. Through October 31st, the first visit is free with a coupon code that is accessible on the website. Dr. Mishkin points out that the fee is in line with what insurances would typically charge for regular copays.
“We wanted to offer this service at an affordable price to take care of our patients’ needs,” he says.
Care On Demand was launched August 1 and to date, Dr. Mishkin says that the reaction has been overwhelmingly positive.
“Everyone's excited about Care On Demand - both patients and practitioners,” he says. “Most patients who have used it so far are highly satisfied with their experience because it combines the aspects of ease of access, affordability and convenience.”
Dr. Mishkin adds that while Care On Demand is designed for patients to seek immediate consultation for non-emergent issues, if the provider feels that the user may need further evaluation, diagnostic testing, or an in-person consultation, they will have the ability to lead that patient in the right direction to help schedule an appointment.
“The goal of this program is not just to create an accessible, convenient situation but also to allow Baptist Health to be a further resource for the patient,” says Dr. Mishkin. “So our providers are free to refer someone to one of our outpatient care centers, urgent care centers, or the emergency room if necessary. We're trying to create a real coordinated effort between all the resources in our system to create a better overall experience for the patient.”

The platform used for this app was created by doctors and was the first telehealth service awarded accreditation by the American Telemedicine Association. For more information, download Baptist Health Care On Demand in the app store or visit

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