South Florida Hospital News
Thursday October 18, 2018
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June 2010 - Volume 6 - Issue 12

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Connectyx Technologies Shifts the PHR Paradigm with MedFlash ePHM

When Connectyx Technologies acquired the technology assets of MedFlash® in 2007, Ronn Schuman saw much more than a run-of-the-mill Personal Health Record (PHR). He saw the kind of innovative technology that would revolutionize the burgeoning PHR industry by addressing consumer demands for an intuitive, interactive and easy-to-use health management system.

“MedFlash had the potential to be much more than a filing cabinet for storing healthcare information,” said Schuman, President and CEO of Connectyx, which specializes in providing unique products for the healthcare market. “Widespread consumer adoption of PHRs is integral to improving both the healthcare system and overall health and wellness of the U.S. population. The problem, until now, has been the industry’s failure to provide people with the kind of technology they have repeatedly told us they want.”
 
Schuman points to research from the California HealthCare Foundation (CHCF), in which 56 percent of participants who used a PHR felt they knew more about their health as a result. Fifty-two percent said they felt they knew more about care provided by their physician, while 40 percent believed the PHR led them to ask questions of their physician that they hadn’t asked previously.
 
“Despite those obvious benefits, PHR adoption remains low, somewhere between 3.5 and 7 percent,” he said. “And while there are obvious obstacles, such as concerns over privacy and security, an emerging point of view is that consumers aren’t going to pay for and use something that is basically a storage bin for static information. They want something that will help them with health decisions and ultimately lead to better quality of life.”
 
The MedFlash ePHM
With MedFlash, Connectyx is providing an integrated offering that leverages physicians’ electronic medical record (EMR) systems, “smart” medical devices, mobile phones and social media to deliver a revolutionary electronic personal health manager (ePHM). The MedFlash proprietary ePHM is anchored by an online portal which provides a simple user interface, optimized for members to easily enter, store and manage their critical health information.
 
One key to the MedFlash ePHM is the proprietary MedFlash USB drive, which incorporates flash memory technology and connects to personal computers via the Internet and a standard USB interface. MedFlash proprietary synchronization software makes it easy for members to synchronize selected information from the online PHR Portal to their portable MedFlash drive. The software will also enable members to integrate smart devices and computer peripherals such as document scanners, blood pressure cuffs or fax modems.
 
“It is very important that all of our technology be something that does not require healthcare or technology expertise to use,” said Connectyx Chief Architect Michael Robbins. “We are a very consumer-oriented company and dedicated to provided products that focus first and foremost on consumer utility.”
 
In addition to the USB, the comprehensive MedFlash ePHM also includes a 24/7 call center and personal I.C.E. (in case of emergency) portal. The MedFlash Drive can also include personal documents uploaded by members such as x-ray images, doctor’s notes, living wills or photographs. The MedFlash system is highly secure, protected behind an encrypted system located in a Tier One and Tier Three server facility.
 
The common theme behind every advance it makes to the MedFlash system is Connectyx’s desire to provide consumers with a cost-effective product that is meaningful and helps them to improve their quality of life – and could potentially save their lives.
MedFlash is currently available at select pharmacy counters of Walgreens locations in Orlando, select Fred Meyer stores, Harris Teeter stores and other retailers throughout the U.S. With a constant barrage of healthcare messages targeting consumers, it is easy for a product– even one as impactful as MedFlash – to get lost in the noise. But Connectyx believes that its product, coupled with the company’s desire to genuinely impact the quality of life, makes the difference.
 
Staying True to Values
With a constant barrage of healthcare messages targeting consumers, it is easy for a product– even one as impactful as MedFlash – to get lost in the noise. But Connectyx believes that its product, coupled with the company’s desire to genuinely impact the quality of life, makes the difference.
 
Adds CEO Schuman: “For Connectyx, it is not about fancy devices and top dollar marketing, it is about connecting people to the information they need to live healthier lives.”
For more information, call (800) 526-8006 or visit www.medflash.com.
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