South Florida Hospital News
Monday May 25, 2020

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July 2011 - Volume 8 - Issue 1




Financial, Legal and Business Profiles

Sharon S. Parsley, JD, MBA, CHC
Chief Compliance Officer
As Holy Cross Hospital's Chief Compliance Officer, Sharon S. Parsley, JD, MBA, CHC, provides guidance to the hospital's senior management team, as well as the Audit and Compliance Committee of the Holy Cross Board of Directors, on matters relating to the prevention, mitigation and resolution of compliance issues arising from federal and/or state law, to ensure the core values, organizational mission and strategic objectives of Holy Cross are advanced through consistent compliance with all applicable law and regulation. She assists in the interpretation of laws and regulations that apply to the hospital's various service lines, and serves as a liaison between all hospital departments and governmental agencies. Parsley is experienced in health care regulatory and compliance leadership and legal representation, medical staff and physician relations, health care contracting, general employment legal issues, and merger and acquisition work. She received her Juris Doctorate from Chase College of Law in Highland Heights, Ky., and a Master's Degree and Bachelor of Science in business administration from Xavier University in Cincinnati. She is certified in healthcare compliance and is a member of the Health Care Compliance Association.
Luisa C. Gutman
Senior Vice President and Chief Human Resources Officer
As Senior Vice President and Chief Human Resources Officer of Holy Cross Hospital, Luisa C. Gutman is responsible for the operations of several departments including the Michael and Dianne Bienes Comprehensive Cancer Center, Jim Moran Heart and Vascular Center, Human Resources and Associate Development and Training. She has been instrumental in several impactful programs at Holy Cross including the School at Work Program to advance the careers of Associates; the “Green Team,” which implements numerous green initiatives; the Nurse Residency Program to assist recent nursing school graduates, which has lead to a 95 percent retention rate; and additional programs designed to assist Associates with financial contributions, educational opportunities and food donations. Gutman is a board member of the Broward College Foundation and Minority Development and Empowerment; a member of the American Society of Health Care Human Resources Administrators, Society of Human Resources Management and South Florida Health Care Human Resources Association; a past participant in the 2009 and 2010 Champion American Heart Association Walk; and a member of the Holy Cross Hospital Girlfriends Club, women in the community who pledge $5,000 as lifelong members of the Dorothy Mangurian Comprehensive Women’s Center at the Holy Cross HealthPlex. She was recently honored by the March of Dimes as a 2010 Woman of Distinction.
Kenneth Knox
Fisher & Phillips, LLP
Ken Knox is a partner in the Fort Lauderdale office of Fisher & Phillips, LLP. He has worked with numerous companies, providing valuable employment and labor law advice for management, hospitals included. He has handled significant work for Munroe Regional Medical Center, providing counsel to hospital executives in association with its HR Department. Knox notes that with numerous issues surrounding the SEIU, and the influence of unions in the healthcare industry, hospitals must work closely with their staff to maintain a positive relationship.
Knox represents employers in state and federal court litigation, including claims of unlawful discrimination, harassment, retaliation, wage-hour, breach of contract, and whistleblower cases. He also represents private- and public-sector employers in labor law issues brought before the National Labor Relations Board and the Public Employees Relations Commission. In addition, Knox represents employers in administrative matters involving OSHA. He counsels employers on hiring, discipline, and termination of employees. He regularly conducts training for managers and trade groups regarding labor law-related issues in the workplace.
Ken Knox is "AV" Peer Review Rated by Martindale-Hubbell, and he was recognized as a South Florida Top Lawyer by South Florida Legal Guide.
Chuck Cleaver, CPA, MBA, FHFMA
Assistant Vice President of Finance
Martin Memorial Health Systems
In retrospect, health care finance was somewhat less complex when Chuck Cleaver started working at Martin Memorial Health Systems in 1984 than it is today.
“At the time, billing and reimbursing seemed complicated,” said Cleaver, now assistant vice president of finance for Martin Memorial. “But looking back it seems so much simpler than it is today.”
There are plenty of financial challenges facing health care providers today, but Cleaver sees a chance for the business community to make a difference.
“There is going to be a lot of opportunity for business people to figure out how community hospitals can sustain themselves under health care reform,” he said.
Cleaver is playing a key role in helping Martin Memorial do just that. The health system is implementing a new electronic medical record system, as well as IT upgrades for its business and human resources functions.
At the same time, Martin Memorial is planning to build a new 82-bed hospital in the west Port St. Lucie development of Tradition.
“One of the interesting challenges of my job is working on the numerous financings done throughout the health system, working with investment bankers and loan officers,” he said. “The Tradition hospital bond issue will be the largest yet done at Martin Memorial.
Carol Plato Nicosia, CHFP, CPAM, MBA
Administrative Director of Corporate Business Services
Martin Memorial Health Systems
Carol Plato Nicosia was introduced to health care as a teen, when she volunteered at a hospital. That experience propelled her to pursue a career in the business side of health care, a path she has followed for three decades.
Today, as administrative director of corporate business services for Martin Memorial, Plato Nicosia is responsible for revenue cycle, including registration and admitting, billing and collection, and managed care contracting.
Those can be formidable endeavors, given the current health care landscape.
“Our goal is to try to make the patient financial experience as pleasant as possible, but it isn’t an easy task,” Plato Nicosia said. “The biggest challenge for me is to help patients to the best of my ability while keeping the hospital financially viable. We try to educate and help patients through the maze of insurance and out-of-pocket expense.”
On the other side of the equation, Plato Nicosia and her team must keep up with government regulations pertaining to Medicare and Medicaid, as well as complicated authorization requirements and changes from private insurance companies.
Despite the challenges, Plato Nicosia enjoys her work.
“The business of health care is in constant change,” she said. “Anyone interested in entering this field will find it rewarding.”
Gregory J. Farris
Paralegal Specialist
West Palm BeachVAMedicalCenter
Gregory J. Farris works as a Paralegal Specialist for the Office of Regional Counsel located at the West Palm Beach VA Medical Center, where he is involved in the processing and investigation of administrative tort claims and other case and office work as needed. He earned his Associate Paralegal Degree from Community College of the Air Force in Alabama and a Bachelor’s Degree in Management from Park University in Missouri.
Farris is an 11-year veteran of the U.S. Air Force where he worked as a paralegal. After completing his tour, he worked briefly for the Department of Defense. In 2009, he began his VA career working at the Orlando VA, and in February 2011, joined the West Palm Beach VA. Farris is married and has a daughter. Sailing is a hobby he enjoys.
Ketina Olowu, MPA
Assistant Chief of Ambulatory Care
West Palm BeachVAMedicalCenter
Ketina Olowu works as the Assistant Chief of Ambulatory Care in Medical Administration Service at the West Palm Beach VA Medical Center. Ketina is a Navy veteran, who worked as a Hospital Corpsman during her six years in the military. She graduated with her Masters degree in Public Administration and is a member of the American College of Healthcare Executives. She started her VA career at the Miami VA Healthcare System in 2005 in Voluntary services as an escort dispatcher. She later became a Veterans Service Officer with the Florida Department of Veteran Affairs assisting Veterans with filing claims for disabilities and VA benefits.
Ketina came to the West Palm Beach VA Medical Center as a Technical Career Field (TCF) Intern. After completing her TCF Internship in January 2010, she was selected as the Assistant Chief of Ambulatory Care. Ketina enjoys working with Veterans and their families. She continues to work with various departments in the medical center to surpass the national VA goals for clinic access by overseeing clinic utilization and consult scheduling. Ketina plays an integral role in the performance improvement process. She is a great mentor and encourages everyone to put their best foot forward and follow their dreams.
Veteran Health Lawyer Stephen Siegel Joins Broad and Cassel
Stephen Siegel, a Board Certified Health Law Attorney with more than 25 years experience, has joined the Florida-based law firm Broad and Cassel. He joins the firm’s nationally-known Health Law Practice Group and is based out of the Miami and Fort Lauderdale offices.
An AV-rated attorney by Martindale-Hubbell, Siegel focuses his practice on assisting clients who include individual physicians and group practices, ambulatory surgical centers, nursing homes, assisted living facilities, home health agencies, hospices, hospitals, clinical laboratories, pharmacies, and pharmaceutical wholesalers.
Most recently, Siegel served as general counsel for Millennium Management, LLC, in Miami and was a shareholder with Ruden, McClosky, P.A., for more than 13 years. He earned a bachelor’s degree cum laude from Florida State University and a Juris Doctorate from Georgetown University Law Center in Washington, D.C.
His numerous accolades include six-time “Florida Super Lawyer,” 2010 “The Best Lawyers in America” and 2009 Chambers USA “Leader in the Field” designee. He has been active with the Greater Miami Chamber of Commerce and the Arts & Business Council of Miami, and speaks and writes frequently on current health law issues.
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