South Florida Hospital News
Thursday September 19, 2019

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September 2018 - Volume 15 - Issue 3




How to Help Your Patients Save Money with Technology

When it comes to referrals, physicians oftentimes rely on a pre-existing base that includes specialists, diagnostic imaging facilities, labs, and other providers to aid patients. This can result in a network that is limited, outdated and not tailored to patients’ preference and insurance. These systemic flaws result in high out-of-pocket fees, unsatisfactory service or lead patients to online searches for sub-par options. When patients get overwhelmed by unknowns such as costs, clear next steps and insurance coverage, they fail to follow up. All of these factors combined lead to poorer service and gaps in care for patients.

A working paper published by the National Bureau of Economic Research has reached the same conclusion. In this study, written by healthcare, economic, and management experts at Harvard, Yale, and Columbia Universities, patients used a price comparison tool to research the cost of a non-emergency MRI. Less than 1 percent of those patients used that tool even when given the option. The study also showed that a patient who needs an MRI will, on average, bypass six lower-priced facilities en route to the imaging center. Perhaps the most telling conclusion shows that had the patient chosen the lowest cost MRI provider, he/she could have reduced out-of-pocket costs by about 30 percent and saved his/her insurance company about 40 percent.
“Ultimately,” the study reports, “we find that [the] referring physician is the strongest determinant of the cost of the MRI scans patients receive.” It continues: “…As a result, we find that in order to attend a cheaper MRI provider and save money, patients need to be diverted from their physicians’ pre-established referral pathways.” Thus, the strong need for a way to turn patients into educated consumers.
The Referral Program was developed with this study in mind. The Referral Program serves as a tool for physicians to enable patients, specifically self-pay and underinsured patients, to discover cheaper and more convenient locations previously unknown by their provider. Doctors ultimately build their doctor-patient relationships on trust, and have a better chance of patient retention and follow-through by introducing patients to options that best suit their needs and budget.
Through this innovative model, healthcare providers can decrease patients’ out-of-pocket expenses and improve the patient-physician relationship by facilitating a transparent conversation about cost and value.
The platform is simple to use; it works much like booking a hotel or flight through Priceline or a similar online booking site. The patient enters the diagnostic imaging service that they require along with preferred time, location and date. The web tool subsequently shows them the results that fit their preference at the lowest prices in a quick and organized way. also automatically follows up with patients to confirm they have taken next steps, which is not only an effective marketing tool, but also alleviates the need for a Primary Care Physician’s office, who would likely need to hire an additional staff member to fill this role.
The first full release of on September 1will focus on high-value radiology full diagnostics, which includes MRI, CT, PET, ultrasound, mammogram scans and more. It will eventually expand to other medical and dental specialties in the near future.
In conclusion: Why should a doctor recommend to their patients?
• Improved Patient Satisfaction - By leveraging technology to engage patients and improving the process of care, providers will see better patient satisfaction.
• Increased Completion Rates - empowers physicians to help patients in follow-through, improving the odds that they’ll book appointments and schedule imaging screenings.
• Improved Financial and Operations Efficiency - A happy patient is more motivated to refer their friends and family. By automatically engaging patients when they leave your care, you save time and labor costs managing a manual process.
“Better value referrals help improve revenue for the practice by bringing more patients back for care,” said Michael Swartz, President of “These value-based systems deliver more cost-effective treatment, and consumers get the right care at the right time at an affordable price.”
“I believe that the high deductibles that exist through the group health market and the Affordable Care Act represent a true impediment to the delivery of quality healthcare as people just cannot afford it,” said Dr. Steven Gass, CEO of CoreChoice “I am excited for the launch of the Referral Program on September 1st, as the MediXall platform addresses this issue and will make quality healthcare at affordable prices available to patients.”

If you haven’t already joined the MediXall Provider Network yet, we recommend you sign up soon! For our Early Adopters, we are waiving all the Activation and Onboarding fees so there is no out-of-pocket cost to get started today. For more information, visit

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