South Florida Hospital News
Thursday May 28, 2020

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November 2014 - Volume 11 - Issue 5



Let's Connect: SFHEF Spotlight

My name is Michelle Marsh, Vice President of Strategic Planning for Broward Health (BH), a role in which I have served since February of 2012. Prior to joining BH, I oversaw marketing, advertising, public relations and business development with the HCA East Florida Division–Broward Region for eight years, primarily representing Plantation General Hospital and Westside Regional Medical Center. My educational background and prior work experiences are all healthcare-centric, specifically in the fields of healthcare strategic planning and marketing.
I moved to South Florida from the Washington D. C. area in 1999. One of the first items of business on my checklist was to find a local, professional healthcare organization to get involved with. At that time, I held a student membership with the American College of Healthcare Executives (ACHE). The South Florida Healthcare Executive Forum (SFHEF) was a separate organization of ACHE, but was the “local” healthcare professional group, similar to what it is today. I was fortunate to serve on the board as Membership Chair. Over the course of the past fifteen years, I have proudly served on the board in various Chair and Chair-elect capacities.
I currently serve as a Member-at-Large, mainly focusing on coordinating the Annual Installation Dinner event and heading up the Scholarship Committee. SFHEF has been the best-kept secret for the advancement of my own career. SFHEF has provided an amazing opportunity for me to meet many local executives throughout South Florida and has given me the ability to diversify my strategic thinking and planning. I’ve learned to not only focus on the hospital industry, but more importantly, the overall healthcare industry. SFHEF represents all businesses across the healthcare spectrum, not just hospitals. Understanding the integration of the overall healthcare enterprise and meeting professionals in these various entities has opened the door to new contacts and has led to my personal success and career path.
Today, healthcare is changing at the blink of an eye. It can be challenging to keep up with: reimbursement changes, clinical technologies, accountable care coordination, local and federal legislative pressures and policies, the affordable care act, integrating systems and changing the way healthcare is delivered, managing culture shifts and much more. I urge not only new folks entering into the healthcare world but also existing healthcare professionals who are looking for sustainable connections and real-time, industry education to join ACHE and SFHEF.
We are all strategic planners in some way, but the best plan is to set a career path that leads to success. You can call it a “personal strategic plan”—set your goals and craft key strategies that will lead you to personal success, with one being to become more involved with the local professional healthcare organization, SFHEF. This will allow you to meet others in the field and also give you timely education on what is happening in this ever-changing industry.
Until next time, I’m Michelle Marsh ... let’s connect!
Michelle Marsh can be reached at For more information about SFHEF, visit
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