South Florida Hospital News
Sunday September 22, 2019
Quote

test 2

December 2008 - Volume 5 - Issue 6

Subscribe

Advertisements


Marketing Profiles

Northwest Medical Center and University Hospital & Medical Center

Monique Myara

Monique Myara is the Director of Marketing and Public Relations at Northwest Medical Center and University Hospital & Medical Center, two HCA-affiliated hospitals in Broward County. Monique possesses a wide range of experience in marketing, public relations, physician relations, communications and community outreach. She has worked in the Healthcare and Social Services industry in Canada from 1988 until 1996 when she relocated to Florida with her family.

Monique has been with HCA since 2001 and has held various positions until joining Northwest Medical Center in 2005 as Director of Marketing. Monique is an active member of the Board of Directors of the Parkland Chamber of Commerce. Born in Casablanca, Monique has lived most of her life in Montreal, Canada, where she graduated with a B.A. in Languages and Arts at University of Quebec in Montreal. She is the proud mother of three children, Sabine, David and Dylan.


Martin Memorial Health Systems

Ronda Wilburn Director of Marketing Communication

Ronda Wilburnís tenure as director of marketing communications for Martin Memorial provided a quick test of her leadership skills. A hurricane threat, CEO transition and preparation for an impending fiscal year rife with challenges greeted her as soon as she walked through the door.

But Wilburn is used to handling challenges with ease. She has worked in communications and public affairs for more than 10 years for organizations such as Blue Cross Blue Shield of North Carolina, the United Way of Central Carolinas and the March of Dimes.

Wilburn, who started with Martin Memorial in September, is committed to building on the success that the marketing communications department has achieved. At the same time, she is excited about the opportunities to connect with the community through volunteer work.

Wilburnís dedication to volunteerism have earned countless accolades. She has been honored as the United Way Woman of the Year, helped BCBSNC earn an Award of Excellence and received the North Carolina Award for Outstanding Volunteer Service. She earned a Women in Business Award by the Triangle Business Journal, which also named her as one of the "40 Under 40" to watch.

While she is appreciative of the honors earned, Wilburn said she is most proud of her community involvement in everything from the American Heart and American Diabetes associations, Habitat for Humanity and countless others.

"Volunteering is near and dear to my heart," said Wilburn, who has done everything from serving on the boards of nonprofit organizations to helping reform domestic violence laws in North Carolina. "I believe it is vital that people give something back to their communities."


Plantation General Hospital and Westside Regional Medical Center

Michelle Marsh

Since 2004, Michelle Marsh is the Director of Marketing and Business Development at Plantation General Hospital and Westside Regional Medical Center both HCA-affiliated facilities located in Plantation, Florida. Her responsibilities include planning and implementing advertising campaigns, developing effective marketing initiatives in line with the hospitalsí strategic plans, acting as the hospital spokesperson for media, and assisting in the development of the hospitals strategic business plans. She also acts as the Broward HCA hospital marketing leader by working on specific regional marketing and business development projects.

Formerly the Manager of Strategic Panning for the North Broward Hospital District, Marsh managed the Districtís corporate strategic plan and was responsible for maintaining the four medical centers, a childrenís hospital and supporting services strategic plans.

She received a Bachelor of Science from Penn State University with a major in Health Policy and Administration and a minor in Business. She has a Masters of Health Services and Administration from George Washington University with a focus on Planning and Marketing. While receiving her Masters, Marsh worked at PSI-Arista Associates located in Northern Virginia as an entry-level strategic planning consultant.

Marsh is involved with various local community organizations throughout Broward County. She has served on the board of the South Florida Healthcare Executive Forum, the local chapter of the American College of Healthcare Executives (ACHE) for 9 years. She is also involved in other professional organizations such as: The Florida Society for Healthcare Public Relations and Marketing (FSHPRM) and The Society for Healthcare Strategy and Market Development.

Lori Astor-Modafferi

Since 2006, Lori Astor-Modafferi is the Marketing Coordinator at Plantation General Hospital and Westside Regional Medical Center both HCA-affiliated facilities in Plantation, Florida. Her responsibilities include external and internal public relations, brand and service line marketing, coordination of newsletters and custom magazines, external communications, media placement, coordination of events and community involvement, and website maintenance.

She received a Bachelor of Arts in Psychology from the University of Central Florida. She has a Masters in Business Administration with a concentration in Health Services Administration from Nova Southeastern University.

Modafferi is involved with various community organizations. She is also involved in other professional organizations such as: The Florida Society for Healthcare Public Relations and Marketing (FSHPRM) and The American College of Healthcare Executives (ACHE).

Share |