South Florida Hospital News
Sunday August 25, 2019

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May 2017 - Volume 13 - Issue 11




Patricia Rosello: CEO with a Heart

As a nurse, Patricia Rosello possessed the skillset and talents to not only provide excellent patient care, but to also lead an institution as CEO. Today, Rosello serves as CEO for Baptist Outpatient Services, a division of Baptist Health South Florida, the largest not-for-profit multi-hospital health care system in the region, headquartered in Coral Gables, Florida. 

In her role, Rosello oversees 14 freestanding diagnostic imaging centers, 16 urgent care centers, one express care, an executive health program, four sleep, two endoscopy and four ambulatory surgery joint ventures centers. In addition, Baptist Outpatient Services has 1,061 employees, over 839 medical staff physicians and more than 5,692 referring physicians.
Rosello joined Baptist Health South Florida in 1997 as the Vice President for Ambulatory Services with responsibilities over the diagnostic imaging and urgent care centers. Prior to that she worked at Pan American Hospital and held several positions such as Director of Nursing, Assistant Vice President of Patient Care Services and Vice President of Operations.
She received both her Bachelor of Science in Nursing and Masters of Nursing in Administration from Barry University in 1982 and 1989 respectively.
For Rosello, one of the reasons for wanting to become a nurse was an altruistic one.
“I always loved taking care of people,” she says. “Nursing provided me with an avenue of taking care of people, making people feel good and making a difference.”
Rosello’s older sister was also a nurse and persuaded Rosello to join Pan American where she worked after she graduated.
One way a small hospital such as Pan American prepares people for a leadership position is due to its limited resources. As a result, Rosello became a jack of all trades. If an opportunity or project came up at work and someone needed assistance, she often volunteered.
“When you work at small places, those opportunities are afforded to you more so than if you worked at a larger organization,” Rosello explains. “I was able to get experience along the way during my 14 years there.”
By the time she was placed in charge of patient care operations, Rosello oversaw the nursing department as well as support departments such as house physicians, pharmacy, emergency department, surgical services, food and nutrition, environmental and housekeeping.”
When she joined Baptist Health South Florida in 1997 as the Vice President for Ambulatory Services, she was tasked with creating an outpatient ambulatory strategy for the system.
In 2003, when the CEO for Baptist Outpatient Services left to go to work at South Miami Hospital, a vacancy was created. Rosello decided to throw her hat in the ring and landed the position.
For Rosello, what makes her job all worthwhile is similar to the passion she had for nursing.
“I love helping other people achieve their professional dreams,” she says. “It’s finding talent, working with that talent and helping them develop their skills and be their best. That's how I get my fulfillment.”
To succeed in the boardroom today, someone with a nursing background—or any clinician for that matter—needs to have a strong business sense, says Rosello.
“Our perspective is always from do right by the patient,” she says. “That is absolutely important and critical because we’re in the business of taking care of people but that has to be balanced with the perspective of what has value in the value chain. As clinicians, we're never taught to look at the business aspects of our decisions; we're only taught to look at the clinical aspects. You have to be able to balance the business and financial aspects with the clinical outcome you desire.”
Being a good negotiator is also an important criteria for becoming a CEO, Rosello notes.
“The world is full of compromise,” she says. “You can't always get necessarily what you want, instead you have to learn how to work with others and through others, and that takes compromise. It often takes negotiation and it also takes influence. These are all things that you learn through experiences that you can't learn in a book whether you went to nursing school or business school.”
As she looks ahead to the future of Baptist Outpatient Services, Rosello notes that her next focus is continuing to see how they can bring their services and convenience to as many communities as possible.
“People shouldn’t have to drive far to access quality care throughout the day,” says Rosello.
One way to bridge that distance between patient and clinician is through mobile devices. Baptist has a new care on demand program where patients can access a Baptist Health physician or affiliated physician on their mobile device.
“It's no longer just bricks and mortar,” says Rosello. “Our vision is to constantly reinvent ourselves and ensure that we are offering access, quality, convenience to residents throughout all of South Florida.”
When she eventually retires, Rosello has one simple wish—to leave a caring organization behind.
“It goes back to not just hiring great people but people with a heart because we're in the business of compassion,” she says. “Anyone can do health care but not everybody can deliver that health care with a caring heart. We don't ever want to lose our humanity in the process. We have to keep the humanity in the forefront, take care of people and make sure they feel cared for. To accomplish this, we have to hire people with a heart.”

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