South Florida Hospital News
Thursday January 23, 2020
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January 2020 - Volume 16 - Issue 7

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Publisher's Note

“Reports of My Death Have Been Greatly Exaggerated”   Samuel Clemens aka Mark Twain

The year 2019 was a time of change and challenges for South Florida Hospital News & Healthcare Report. While we continued to grow our original publication, websites and social medium platforms, we also welcomed Cannabis News Florida as an important permanent addition (even if it did take several tries to get the reverse pages and page numbers to make sense.) But despite these initial growing pains, Cannabis News Florida in print and online has become an important part of our company and the Florida medical cannabis and healthcare community. Who said, “Print is dead?”
 
While many might perceive print as antiquated, print can truly captivate readers. What does print offer that digital doesn’t? Aside from the tactile experience, with print, you have an uninterrupted reading experience. There are no distractions, pop-ups, auto-videos, or notifications. Just think about it, how many times have you been reading something on your phone or iPad and your mind veers off to something else on your screen? Even more frustrating, how many times have you tried to find something online to finish reading when it seems to have completely disappeared? And based on my experience, print has a 100 percent open rate.
 
Carol is probably our company’s biggest cheerleader for “Print.” A voracious reader, routinely juggling 3 or 4 print and e-books, an audiobook and daily print and online newspapers, she has always maintained her full attention is only fully oriented to specific content when it’s engaged with print.
 
And to our advertising partners, print marketing also is alive and well for those very same reasons. Print allows the reader greater engagement with your brand, especially through the value-added benefit of content marketing, since the reader is more likely to be impacted by it and consequently remember it long term. And here’s another important reminder from what many of you have termed “Mr. Networker,” never, ever discount the importance of networking and connecting with the professional and personal community around us. While it may take weeks, months or in many cases years to see a ROI, take it from me it does eventually pay off. A good turn today can be your golden ticket in the future.
 
Well, that’s my diatribe for the cusp of 2019/2020. Let’s all start 2020 with good wishes, good health and positive attitudes. And most importantly, don’t forget to go the extra mile for those who walk beside you.

Charles Felix can be reached at Charles@southfloridahospitalnews.com.

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