South Florida Hospital News
Thursday February 27, 2020

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May 2019 - Volume 15 - Issue 11




When It Comes to Patient Care, What Can We Learn from the Symphony?

If you were hanging out with a group of friends and trying to decide what your next fun event together would be, I doubt anyone would jump to suggest going to a symphony orchestra. Even if you are a fan, when the words symphony orchestra are presented, words like formal, sophisticated, and maybe even dry come to mind.

However, do not tell that to the Andre Rieu - Johann Strauss Orchestra. Some of you know exactly what I am talking about, but for the others, over the past couple decades, this orchestra has been selling out stadiums around the world. In 2018 they were ranked 15th in the list of top 20 global concert tours, just ahead of acts like Brittany Spears and Shakira (no other show of its kind even came close).
If you have not seen them in action, feel free to YouTube them. You’ll see a fun, exciting show with fans of all ages literally dancing in the aisles having a great time. Fireworks, lasers and smoke effects are also part of the production. They took a traditional, predictable experience and made it remarkable – different in a good way.
The same should be true for patient care. If someone is sitting around talking to their friends about an upcoming doctor visit or overnight stay in the hospital. What words typically come to mind then? Imagine for a second, despite the circumstances, if your organization was able to also make the experience extraordinary. What if, people left motivated to tell their friends and family about how great they were treated, how it was not what they expected, and how others would be crazy not to switch health care providers immediately.
Try to look at things through an Andre Rieu lens, your present and future patients will thank you. 

Jay Juffre is Executive Vice President, ImageFIRST. For more information on ImageFIRST, call 1-800-932-7472 or visit

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