Like people, no two businesses are the same, right? You and your competitors may be in the same industry, you may provide similar services and you are most likely targeting the same candidates. Now, it’s the last one on that list I want you to be most aware of. Chances are, you want the same candidates as your competition. So, what are you doing to ensure that qualified job seekers know the clear differences in what it is like to work for your organization versus another?
Let’s focus on your employment branding. Take a minute to review your corporate careers page, then take a look at your most relevant competitor’s. Based on that information alone, can you tell the real difference in what it’s like to work for your organizations? If you can’t, neither can the qualified candidates you are targeting. You should have a section of your careers information specifically dedicated to this information. Most companies discuss their family-like environment, their desire to find self-motivated candidates interested in making a difference, etc. The problem is you can find that message within almost any organization; and it doesn’t paint a true picture about how you are unique (unless your competitors are saying they have a disjointed culture and they are not interested in individuals who are motivated, not likely). So, what really makes your company unique? Is it the cutting edge technology and the insatiable need to stay ahead of the latest developments? Is it the hands-on experience and autonomy you offer your employees that gives them the chance to really drive the company forward? Whatever it is, display it proudly and honestly. These messages will speak to the right candidates and keep them on board longer, because they will be choosing your organization for the right reasons; the reasons that set you apart from others in your space.
