By Daniel Casciato
Florida-based Trulieve, the largest cannabis company in the state, announced its vast initiatives for Pride Month, which directly support LGBTQ+ communities and families throughout the month of June. Trulieve is also launching several new products this month.
Trulieve will have three PRIDE related products launching:
- Mr. Fahrenheit and Mary & Jane Pre-Rolls – June 1
- Rainbow TruPod – June 1
- 1g Love Wins Vape – June 12
They will host activations in select stores every weekend during PRIDE month, tied to local area PRIDE events in Key West, Panama City, Orlando, St. Pete and more. Stay tuned to social media to learn about when and where these events will take place.
The Company is activating a Bingo campaign in Florida where patients will be rewarded with $25 off $125 for completed cards, and they will donate $5 per card to Metro Inclusive Health, a 501(c)(3) organization that provides quality health and wellness services that are inclusive, relevant, supportive and represent the lifetime continuum of the diverse people in our community.
Last year, Trulieve donated more than $60,000 from Pride Month 2021 product sales in Florida dispensaries that benefited four Florida-based non-profits that support LGBTQ+ people, groups, and communities.
Non-profit beneficiaries in 2021 included:
- 26Health
- Equality FL
- Metro Inclusive Health
- National Center for Transgender Equality
By partnering with local organizations like Metro Inclusive Health and sponsoring Florida PRIDE events, Trulieve is fulfilling its mission to create profound economic and social advancement opportunities within the communities they serve by contributing to and developing partnerships with local organizations.
“Trulieve encourages and celebrates those who come from all walks of life,” said Gina Collins, Vice President of Marketing at Trulieve. “We are proud of our efforts to create a safe, welcoming, and supportive environment for members of the LGBTQ+ community and beyond. Ensuring that our patients and customers feel seen and heard when they walk into one of our stores is paramount to us as a company.”
Trulieve also recently launched a PRIDE Employee Resource Group (ERG), with representation from each of their three Hubs and supported by an Executive Sponsor and Co-Chairpersons. The ERGs will plan grass-roots sessions to facilitate personal growth and idea-sharing, providing a safe space and promoting free-flowing conversations that will positively shape Trulieve.
New Product Introductions
Trulieve also recently announced several new products. Trulieve’s newest introduction of tasty edibles, Sweet Talk, launched in Florida earlier this year. These craveable chocolates and gels are infused with premium quality cannabis. Sweet Talk gives the goods that are sure to leave a big smile on your face.
- Chocolate bars: Satisfy your cravings with these tasty and therapeutic chocolate bars. It’s a unique way to make your cannabis experience safe, enjoyable, and delicious.
- Gummies/gels: The answer to any sweet tooth, these gummies provide great flavor in an easy-to-use, on-the-go form.
“Everybody has a muse and for many, it’s cannabis,” says Collins. “With premium, mind-expanding concentrates and cartridges, Muse awakens your creativity, giving you permission to let go and give in to inspiration. This product helps you break the barriers of expectation. We free your mind so you can tap into the depths of your creativity without reservation.”
Another recently launched product, Muse, is available in three forms:
- Vapes – Muse is your portal to creativity with a terpene-rich, full-spectrum, richly aromatic, flavorful, and incredibly smooth experience from fresh frozen flower, ensuring the relief is robust and healing in nature.
- Concentrates – Extracted in its state-of-the-art lab with fresh frozen flower, Muse provides a full-spectrum concentrate that is exceptionally flavorful and typically contains higher levels of terpenes than other traditional concentrates.
- Live Diamonds by Muse – The most recent innovation from Trulieve’s state-of-the-art hydrocarbon extraction lab, the only one of its kind in the state of Florida. The initial product release earlier this year of 500 units sold out within 24 hours.
With a variety of products available, some new customers may feel overwhelmed over what kind of products to choose. Collins offered the following advice on how to begin your cannabis journey:
“Many first-time patients start with tinctures because they’re easy to dose drop-by-drop to help you gauge your tolerance levels,” she says. “Capsules are also a great way to begin because they’re similar to other medications and can be put in medicine trays with other pills. Edible gummies and chocolate are convenient and tasty. Vapes or inhalables are fast-acting for those seeking immediate relief.”
Collins says that it’s important you understand the potency of the products you’re using and how your dosage will affect you. Start small and increase dosage as needed based on recommendation from your physician.
“Many Trulieve dispensaries offer on-site consultations to help patients obtain appropriate medical products and dosages to ensure optimal cannabis experiences,” she says.
For more information, visit www.trulieve.com.
