There are so many benefits to utilizing blog platforms in your recruitment strategy. This free tool allows you to position your hospital as an industry expert while offering some great information to a huge audience of job seekers. Blogs are also a great way to share the personal experience of working for your organization and offer supporting information for your job postings. Here are a few tips on how to blog more effectively.
This is not an Advertisement While your organization will get some free promotion through these pieces, it is important that the content offers valuable information to job seekers; not just a company plug. Use this tool to discuss the healthcare industry, inform readers of what it is like to work in specific positions, reveal new industry developments, or cover any overall information or tips you feel would be useful. You want the reader to come back to you for more information. Make your topics as specific as possible so your readers have a direct take away.
Personalize Your Message Your blog should be a refection of you, so dont be afraid to let your personality show through. Blogs are meant to be more casual than print articles. Keep it professional, but write how you talk. The readers should relate to your message on a personal level. Be sure to add content regularly and narrow your focus for each blog. Readers will not be engaged with the message if it is written too broadly.
Go beyond text You can increase the impact of your written information through the use of pictures, videos, web links, and logos. This is a great way to tie your blog back to your company and really bring your message to life.
Utilize Tags Tags are the keywords that connected to your blog to help increase visibility. Focus on 5-7 strong tag words or phrases. To give you the best search results I suggest using your full name, organization, and any words that relate to the content you are writing about. Take a moment to think like a job seeker and use words you would search to find the information you have in your blog.
For more tips on how to effectively use blogs in your recruitment strategy, contact Jobing.com.
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