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October 10, 2025 – A new report released on October 7 by the American Cancer Society reveals that a rare but dangerous form of breast cancer is on the rise in the United States.

Invasive lobular carcinoma (ILC), the second most common type of breast cancer, now makes up more than one in ten breast cancer cases. ILC is increasing at a rate of about 3% each year, more than triple the growth rate of other breast cancers.

Why does this matter?
ILC is harder to detect on mammograms because tumors grow in flat, subtle patterns rather than forming typical lumps. This often delays diagnosis, complicates treatment, and contributes to poorer outcomes.

The American Cancer Society estimates that 33,600 women will be diagnosed with lobular breast cancer this year alone.

To help your audience better understand this concerning trend, we can connect you with Alia Abdulla, D.O., a breast surgical oncologist at Broward Health.

Dr. Abdulla can discuss:

  • Why invasive lobular carcinoma is on the rise.
  • Why regular screenings like mammograms remain critical.
  • The three main types of breast cancer and how they differ.
  • Whether men can develop breast cancer.
  • Advances in technology that make diagnosis and treatment more precise and less invasive.
  • A limited-time opportunity for affordable screenings at Broward Health.

Making screenings accessible:
Many women want to stay on top of their health with regular mammograms, but cost can be a barrier for those who are uninsured, underinsured, or self-pay.

In honor of Breast Cancer Awareness Month, Broward Health is offering screening mammograms for just $75 throughout October.

The special “MammoThon” discount is available to women ages 40 to 74, with no prescription required. To schedule an appointment, call 954-759-7500 and mention the MammoThon offer.