Author: Dorron Blumberg

Code C: For the Crisis and Issues Management Communication Plan

In any industry, the need for a crisis and issues management strategic communications plan to be in place can mean the difference between a Code Blue and a Code Clear.

There is no one “fix all” plan when it comes to a crisis or an issue that you want contained. The response depends on several factors including: impact on the institution/brand; severity of the issue; and impact on your stakeholders.

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