She will lead efforts to enhance the patient experience and community engagement for the health system.
September 8, 2025 – After an extensive nationwide search, Baptist Health has named Sarah C. Sanders, MBA, as executive vice president and chief consumer officer (CCO), effective today, September 8, 2025.
Sanders will lead all marketing, communications, digital strategy, advertising, community impact and engagement initiatives aimed at strengthening the connection between the health system and the communities it serves throughout Northeast Florida and Southeast Georgia. As CCO, she will drive projects that enhance the patient experience and ensure all communication and outreach strategies reinforce Baptist Health’s reputation as a trusted, community-focused and patient-centered health system that delivers compassionate, high-quality care and services.
“Sarah is an innovative and mission-focused leader with a remarkable ability to get to the heart of a community’s health care needs,” said Michael A. Mayo, DHA, FACHE, president and CEO of Baptist Health. “Her leadership will be invaluable as we continue to build meaningful relationships with our patients, ensuring they feel seen, heard and cared for throughout every step of their health care journey.”
Sanders brings more than 20 years of leadership experience in marketing and communications within health care and academic medical environments. She joins Baptist Health from University of California, San Francisco/UCSF Health, where she served as vice president, chief marketing and communications officer for the top-10 rated regional academic health system with seven hospitals. During her tenure, she developed a new brand strategy to strengthen how the health system connected with its consumers, led a steering committee responsible for identifying and prioritizing technology investments that enhance the patient experience and designed and implemented initiatives to establish UCSF as the top choice for the most advanced care. Sanders is returning to Jacksonville, having previously led marketing and communications strategies for Nemours Children’s Health, which provides pediatric physician services at Wolfson Children’s Hospital.
“It’s a privilege to join an institution so deeply rooted in the community and trusted by generations of patients and families,” said Sanders. “I’m looking forward to strengthening these connections so that we can continue to meet patients where they are, providing guidance and care that truly fits their needs.”
Sanders was educated in New York, earning her Bachelor of Arts in Communications from the Roy H. Parks School of Communications at Ithaca College and her Master of Business Administration from Rochester Institute of Technology. She is a member of the Health Care Executive Forum and the Society for Healthcare Strategy & Market Development.
About Baptist Health
Based in Jacksonville, Florida, Baptist Health is a community-based health system focused on making health care easier to access while working to improve health and well-being. As the area’s only locally governed, faith-based, not-for-profit health system, Baptist Health delivers a full spectrum of preventive and specialty care through its 200+ ambulatory locations, six acute care hospitals, home health and virtual care offerings. Through its comprehensive approach to whole-person health for children and adults, Baptist Health provides the area’s largest network of primary care, urgent care and behavioral health care, as well as many specialty services and several wellness centers. Destination centers of excellence include Baptist MD Anderson Cancer Center, Baptist Heart Hospital, Baptist Neurological Institute, and Wolfson Children’s Hospital, the only full-service children’s hospital serving the region. To help people get the care they need when and where they need it, the health system leverages digital technology to enhance the delivery of its high-quality, seamless, patient-centered care. Baptist Health is vital to the community, caring for more patients in Northeast Florida than any other provider. The health system has been consistently ranked as “most preferred” for more than 30 years and has been named one of “America’s Greatest Workplaces in Health Care” by Newsweek magazine. To learn more, visit BaptistJax.com.