Attracting the right candidates is crucial to a successful recruitment strategy. This is why so much emphasis is put on crafting the right job posting. While there are many different components that make up an effective job posting, today we’ll focus on the importance of highlighting your company culture in your recruitment branding. Your job posting should do two things: attract the right candidates and filter out the wrong ones. It’s about finding employees that want to grow with the organization and be a part of the big picture. Candidates who are looking to make a long-term investment in your facility are not just looking at the positions you are featuring, they are also looking at the organization as a whole. Your recruitment branding is the key to capturing the attention of these qualified job seekers and drawing them in. Applicants, specifically those looking for employment in the healthcare industry, have multiple facilities to choose from. This is why it is important to showcase how your organization differs from your competitors. So, how do you capture the true essence of your company culture? Through the people that live it everyday. Talk to your employees about how they view your company culture and what they like about it. Ask them why they chose to work for your organization over another. Take a look at the current employees who are thriving and see what characteristics they portray. Include this information about how your company is different in your job postings and then expand on it in your company profile. You can also get creative. Use video to showcase your environment and highlight employee interaction or consider including employee testimonials in your text. Reaching quality candidates that will build long-term careers with your organization will not only meet your recruitment needs today, it will continue to build your company brand and strengthen your culture in the future.