Cancer Treatment Centers of America® (CTCA) received the 2018 Bulldog PR Gold Award in the Best Healthcare Campaign category for Prostate Pep Talk. A collaborative public awareness initiative between CTCA®, the National Football League Alumni Association (NFLA) and LabCorp, Prostate Pep Talk used the influencer power of NFL legends Herm Edwards, Dick Vermeil and Bill Cowher to help educate men about the importance of getting screened for prostate cancer. More than 700 qualified men got screened in September 2017 as a direct result of the fall campaign.