PūrWell launches PūrRelēf, a first-of-its-kind organic gummy that provides a safe and effective alternative to NSAIDs (Non-Steroidal Anti-Inflammatory Drugs.) Millions of people rely on NSAIDs to control symptoms of chronic pain and inflammation, however, NSAIDs come with some risk. Studies have shown they may cause toxicity to one’s liver, kidneys, and upper GI-tract. PūrRelēf combines powerful flavonoids from Skull Cap and Green Tea to provide extraordinary anti-inflammatory support, while added benefits of Boswellia and Turmeric supercharge the anti-inflammatory action. CBG and Delta-8 isolate round out the overall analgesic effects. Unlike NSAIDs that may cause undesirable side effects, PūrRelēf is a combination of GRAS (Generally Regarded As Safe) ingredients, that have shown no toxicity over periods of long-term use. It is a COX-1, COX-2 and 5-LOX inhibitor. PūrRelēf’s convenient form makes it easy to consume, and the Appleberry flavor is derived from organic fruit extract.



Steve White named President after Harvest Acquisition

Trulieve Cannabis Corp. announced several new executive appointments including; President, Steve White; Vice President & General Counsel, Nicole Stanton; Director of Investor Relations, Christine Hersey; and Executive Director of Corporate Communications, Rob Kremer.

The White, Stanton and Hersey appointments follow the Company’s October 1, 2021, closing of the acquisition of Harvest Health and Recreation Inc.

“We are thrilled to officially announce the appointment of several members of the legacy Harvest team to key roles within our organization,” said Kim Rivers, Trulieve’s Chief Executive Officer. “The addition of talent and experienced leadership was a key component of the Harvest acquisition and further advances our strategy of expansion through the addition of regional assets and teams within our hub model. We also are adding to our leadership team as the company continues to experience significant growth.”

These leaders deliver a breadth of experience from multiple industries to Trulieve’s leadership team:

Steve White, President – Mr. White co-founded Harvest Health & Recreation in 2011 and served as Chief Executive Officer until the acquisition of the company by Trulieve. As an early pioneer in the U.S. legal cannabis industry, Mr. White led the company as it grew from a single dispensary to become one of the top multi-state operators with cultivation, manufacturing, and retail operations in several markets. Mr. White spearheaded one of the industry’s most successful license application teams, paving the way for rapid growth through organic license awards and capital efficient expansion. As a former litigator, Steve White successfully navigated the complex patchwork of different regulatory regimes across various U.S. markets while advocating for expanded access to cannabis for patients and adult use consumers. Steve White serves as a member of the boards of the Arizona Dispensary Association and charitable organization Harvesting Hope. Mr. White graduated from Arizona State University Honors College summa cum laude with a B.S. in Political Science and earned a Juris Doctorate from Washington & Lee University, School of Law.

Nicole Stanton, Vice President and General Counsel – Ms. Stanton served as Vice President, General Counsel and Secretary of Harvest since 2019, overseeing the legal department and compliance program. She received the Public Company General Counsel of the Year award by the Arizona Corporate Counsel in April 2021. That same year, the Harvest legal department was nominated for Legal Department of the Year. Prior to joining Harvest, Ms. Stanton was employed by the national law firm of Quarles & Brady LLP for nearly 20 years. She served as the office managing partner of the firm’s Phoenix office from 2013-2018, as well as the firm’s assistant general counsel from 2009-2019. While managing partner, she was responsible for overseeing more than 100 lawyers and 75 professional legal staff, covering 11 different legal practice areas. She is a veteran litigation and legal ethics counsel. Her success as defense counsel garnered her an established and credible reputation across business practices including awards as one of the Top 100 Lawyers in Arizona from AZ Business Magazine (2015-2108) and Phoenix Business Journal’s Most Admired Leaders (2014). Ms. Stanton holds a Bachelor of Science in Communication from the University of Utah and a Juris Doctorate from the University of Arizona, College of Law. She has taught legal ethics at Arizona State University’s Sandra Day O’Connor College of Law and is a member of the prestigious American Law Institute.

Christine Hersey, Director of Investor Relations – Ms. Hersey served as Director of Investor Relations at Harvest since June 2019. She has over 20 years’ experience in corporate, buy-side and sell side roles working in and covering a variety of sectors including biotech, cannabis, cleantech, and consumer retail at Durant Partners, Efficacy Capital, M.S. Howells, Savitr Capital, and Wedbush Securities. Ms. Hersey previously covered global securities traveling throughout the U.S., Europe and Asia. Prior to her career in finance, Christine worked as an environmental engineer and project manager. Ms. Hersey earned a B.S. in Civil Engineering from Worcester Polytechnic Institute, M.S. in Civil Engineering from Northeastern University, and an MBA and M.S. in Finance from Boston College.

Rob Kremer, Executive Director of Corporate Communications – Mr. Kremer has nearly 30 years of experience in both corporate and agency settings. In his role at Trulieve, he will oversee both internal and external communications. Kremer spent the past 10 years as a partner at Rhythm Communications where he developed and implemented successful programs and campaigns. Client leadership includes Chick-fil-A, General Mills, Mizuno, as well as celebrities such as Champ Bailey, Ludacris and Ray Lewis, among many others. Previously, he served as in-house PR at both Coca-Cola and Aetna U.S. Healthcare, as well as an internal communications consultant at Hewitt Associates. Several campaigns under his stewardship have been recognized for regional and national awards. Mr. Kremer is a graduate of the Henry W. Grady School of Journalism at the University of Georgia and serves on numerous philanthropic boards.



By Vanessa Orr

One of the most important aspects of medical care is having a doctor you can trust who understands your health conditions before providing recommendations. This holds true in the case of medical marijuana certification and recertification as well.

“What distinguishes me and my practice is that I’m available, accessible, and I believe it’s important to educate people to empower them to make better choices,” said Daphnee Moise-Johnson, M.D., Vivant Medical Group. “Medical marijuana is a medicine, and it needs to be treated as such.”

Dr. Moise-Johnson has been an emergency room physician for 20 years and opened Vivant Medical Marijuana in Tampa six months ago to provide more a preventative type of care to patients.

“I wanted to get into more functional, integrative medicine to better help people find answers to their health problems before they find themselves at the ER in the middle of the night,” she said.

While Dr. Moise-Johnson believes strongly in the benefits of medical marijuana, she wants to ensure that the medicine is used the right way.

“I’ve seen quite a lot of improvement in patients’ health; many are no longer taking any kind of antidepressants or benzodiazepines or drinking alcohol, and they are sleeping better and going back to work,” she said. “But it’s important that they understand how the medicine works and find the right balance to make it a positive experience.”

When patients call, Dr. Moise-Johnson spends a minimum of 45 minutes educating them on the benefits of medical marijuana; the different illnesses it treats and why; the endocannabinoid system and the importance of terpenes.

“By understanding the different terpenes, you can find something more customized to your needs,” she said. “It’s also important to understand how these products work and how to take them so that patients don’t just go into the dispensary blindly.

“At Vivant, they are always going to have that exclusive doctor-patient relationship.”

To learn more, visit Vivant at www.vivantmedicalmarijuana.com or call (800) 574-9491.



Steve White named President after Harvest Acquisition

Trulieve Cannabis Corp. announced several new executive appointments including; President, Steve White; Vice President & General Counsel, Nicole Stanton; Director of Investor Relations, Christine Hersey; and Executive Director of Corporate Communications, Rob Kremer.

The White, Stanton and Hersey appointments follow the Company’s October 1, 2021, closing of the acquisition of Harvest Health and Recreation Inc.

“We are thrilled to officially announce the appointment of several members of the legacy Harvest team to key roles within our organization,” said Kim Rivers, Trulieve’s Chief Executive Officer. “The addition of talent and experienced leadership was a key component of the Harvest acquisition and further advances our strategy of expansion through the addition of regional assets and teams within our hub model. We also are adding to our leadership team as the company continues to experience significant growth.”

These leaders deliver a breadth of experience from multiple industries to Trulieve’s leadership team:

Steve White, President – Mr. White co-founded Harvest Health & Recreation in 2011 and served as Chief Executive Officer until the acquisition of the company by Trulieve. As an early pioneer in the U.S. legal cannabis industry, Mr. White led the company as it grew from a single dispensary to become one of the top multi-state operators with cultivation, manufacturing, and retail operations in several markets. Mr. White spearheaded one of the industry’s most successful license application teams, paving the way for rapid growth through organic license awards and capital efficient expansion. As a former litigator, Steve White successfully navigated the complex patchwork of different regulatory regimes across various U.S. markets while advocating for expanded access to cannabis for patients and adult use consumers. Steve White serves as a member of the boards of the Arizona Dispensary Association and charitable organization Harvesting Hope. Mr. White graduated from Arizona State University Honors College summa cum laude with a B.S. in Political Science and earned a Juris Doctorate from Washington & Lee University, School of Law.

Nicole Stanton, Vice President and General Counsel – Ms. Stanton served as Vice President, General Counsel and Secretary of Harvest since 2019, overseeing the legal department and compliance program. She received the Public Company General Counsel of the Year award by the Arizona Corporate Counsel in April 2021. That same year, the Harvest legal department was nominated for Legal Department of the Year. Prior to joining Harvest, Ms. Stanton was employed by the national law firm of Quarles & Brady LLP for nearly 20 years. She served as the office managing partner of the firm’s Phoenix office from 2013-2018, as well as the firm’s assistant general counsel from 2009-2019. While managing partner, she was responsible for overseeing more than 100 lawyers and 75 professional legal staff, covering 11 different legal practice areas. She is a veteran litigation and legal ethics counsel. Her success as defense counsel garnered her an established and credible reputation across business practices including awards as one of the Top 100 Lawyers in Arizona from AZ Business Magazine (2015-2108) and Phoenix Business Journal’s Most Admired Leaders (2014). Ms. Stanton holds a Bachelor of Science in Communication from the University of Utah and a Juris Doctorate from the University of Arizona, College of Law. She has taught legal ethics at Arizona State University’s Sandra Day O’Connor College of Law and is a member of the prestigious American Law Institute.

Christine Hersey, Director of Investor Relations – Ms. Hersey served as Director of Investor Relations at Harvest since June 2019. She has over 20 years’ experience in corporate, buy-side and sell side roles working in and covering a variety of sectors including biotech, cannabis, cleantech, and consumer retail at Durant Partners, Efficacy Capital, M.S. Howells, Savitr Capital, and Wedbush Securities. Ms. Hersey previously covered global securities traveling throughout the U.S., Europe and Asia. Prior to her career in finance, Christine worked as an environmental engineer and project manager. Ms. Hersey earned a B.S. in Civil Engineering from Worcester Polytechnic Institute, M.S. in Civil Engineering from Northeastern University, and an MBA and M.S. in Finance from Boston College.

Rob Kremer, Executive Director of Corporate Communications – Mr. Kremer has nearly 30 years of experience in both corporate and agency settings. In his role at Trulieve, he will oversee both internal and external communications. Kremer spent the past 10 years as a partner at Rhythm Communications where he developed and implemented successful programs and campaigns. Client leadership includes Chick-fil-A, General Mills, Mizuno, as well as celebrities such as Champ Bailey, Ludacris and Ray Lewis, among many others. Previously, he served as in-house PR at both Coca-Cola and Aetna U.S. Healthcare, as well as an internal communications consultant at Hewitt Associates. Several campaigns under his stewardship have been recognized for regional and national awards. Mr. Kremer is a graduate of the Henry W. Grady School of Journalism at the University of Georgia and serves on numerous philanthropic boards.



Columbia Care Inc. announced it has completed the rebranding of its footprint across the state of Florida to the new Cannabist retail design and experience.

(l-r) Marcel Martinez, Ray Naslund, Angel Marrero, Conner Nelson, Celeste Ivy, Pablo Serrano

“Our completion of the rebrand in Florida is an extremely important milestone in our nationwide transition to Cannabist. This is our first market-wide Cannabist launch and represents a critical step in Columbia Care’s evolution,” said Nicholas Vita, CEO, Columbia Care. “The Cannabist experience is industry-leading, as we aim to provide the best products and the best customer service in the industry, enhanced by our innovative technology solutions that facilitate an efficient, personalized and targeted shopping experience. We look forward to bringing Cannabist to even more customers and patients across the country in 2022 as we expand throughout our national retail footprint.”