Through online education and in-person seminars, all levels of professionals in marketing, planning, communications, and public relations have educational opportunities throughout the year. With its educational branch, SHSMD U, the Society for Healthcare Strategy and Market Development (SHSMD) of the American Hospital Association hosts two programs in Chicago each spring.

SHSMD U – Essentials is developed to guide attendees through the expertise they need to fulfill their roles – with immediate take-aways and actions. Core strategies and tactics utilized in the field of healthcare are delved into and attendees receive personal attention and interaction with the speakers, due to the limited attendance size.

The next level of professional development is the SHSMD U – Raising the Bar series for mid-level professionals. These programs delve deeper into the strategic understanding of current and future trends, tactics, and tools. A SHSMD U – Raising the Bar program is the perfect seminar to attend if you aspire to be part of the senior executive team.

SHSMD U Essentials and SHSMD U – Raising the Bar are programs created for each disciple, marketing, planning, and PR/communications, but all are held in Chicago. By attending these in-person programs, or participating in one of the many online education opportunities, you will gain the knowledge of SHSMD’s expert faculty to help you develop the skills needed for your current position, and the next one you want.

Other educational programs for healthcare professionals are available throughout the year.