One of the greatest recruiting challenges I continue to hear from employers, is figuring out a way to better attract the right candidates while filtering out those who are not a good fit. With so many candidates out there, how do you select the right applicants for your organization? I say, arm them with information. The more candidates know about your company, open positions, culture, benefits, etc., better chance they have of choosing the right opportunities for them. And video is a great way to provide job seekers with this valuable information.
In a matter of minutes a video can take a job seeker inside the doors of your business, introduce them to a few employees, give them a feel for what it’s like to spend a day in a certain position; or offer them any information you feel is valuable to a potential candidate. Videos can help engage the types of candidates who would be a perfect fit for your business, as well as deter those candidates who would not be ideal, from applying; which saves both parties valuable time. It’s also important to note that more and more companies are embracing video, which means using this interactive media is becoming an industry standard. For example, Forrester Research reported that the percentage of top 50 U.S. online retailers that offer videos on their site jumped from 18% in 2008, to 68% in 2009. Which also means that companies that are not utilizing this resource, can be viewed as falling behind the times. Candidates are advancing with technology and are coming to expect the latest and most up-to-date information to be presented to them. Offering that information can only help you engage the best candidates for your business.