Broward Health Imperial Point
Alfredo Guevara
Director of Finance
Alfredo Guevara, director of finance, uses his military background and a love of numbers to lead Broward Health Imperial Point’s Finance Department. Numbers were a constant discussion in Alfredo’s childhood home, where his mother was an accountant and taught him early on about the importance of understanding credit and proper use of money.
After graduating high school, Guevara joined the United States Army. For four years he served as an armored crewman, driving battle tanks based in Fort Riley Kansas with overseas duties in Germany. He later became commissioned as a 2nd lieutenant in the intelligence division serving an 18-month deployment to Iraq in 2006 and was awarded a Bronze Star for exceptional service.
Alfredo enrolled at Florida International University after active duty and received a bachelor’s degree in finance, along with a minor in military science. While attending FIU he began a 14-year career at Miami Children’s Hospital, where he was promoted through the ranks to the Director of Finance. He has also held positions with Broward Health Physician Group and Jackson Memorial Hospital.
Guevara chose the healthcare industry because he finds patient satisfaction rewarding. In his spare time, he enjoys paddle boarding, surfing and traveling the world with his wife. Together they have visited over 35 countries.
Broward Health Coral Springs
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Maureen MartinChief Financial Officer
Maureen Martin joined Broward Health Coral Springs in 2019 as Chief Financial Officer and has quickly made an impact. She is a member of the senior leadership team that launched the expansion of the hospital’s cardiac program with the opening of the hospital’s new cardiac catheterization lab, the latest capital improvement made in cardiac care at Broward Health. The opening of the cath lab serves the expedited needs of the local community and expands services while providing high-quality care through the cardiac program.
With more than 30 years of experience in managing operating revenues for hospitals, Martin is responsible for the overall financial performance of Broward Health Coral Springs and oversees finance, revenue management, patient access, HIM, case management and materials management. She is a seasoned professional skilled in strategic financial planning, process improvement and implementing cost-effective solutions coupled with a proven history of professional development and contributions in the healthcare industry. She is experienced in identifying opportunities for revenue enhancement and cost improvement.
Martin continues to be an asset to the Broward Health team with her strong leadership, commitment and vision along with her ability to adapt to change, exercise prudent decision-making judgment and achieve bottom-line results. She earned an MBA from Capital University and a bachelor’s degree in business administration from Kent State University.
Broward Health North
Raluca OaieSenior Contracts Specialist
Affectionately known by her colleagues as “Luca”, Raluca Oaie is a senior contracts specialist at Broward Health North. As the point person for all service-oriented contracts, she ensures the continuous operation of critical functions of the hospital by ensuring contracts are properly executed and third-party vendors are paid on a timely basis.
Oaie, who is from Romania and fluent in both Romanian and French, started at Broward Health North as a financial analyst nearly two years ago before being promoted to her current position. She enjoys the work she does and believes in Broward Health’s mission.
“I enjoy collaborating with my team members, being able to offer my solutions to problems, and having my ideas be given consideration,” she said. “The mission of Broward Health helps fuel my drive to perform this challenging and fulfilling work; and to share this experience with my amazing co-workers.”
Sabrina LundeSenior Financial Analyst
Sabrina Lunde, a senior financial analyst, has worked at Broward Health North since 1996, when she started as an administrative secretary. She knows better than most the changes and challenges that come with working in the healthcare environment.
“I am fortunate that I have a dual role in finance and physician contracts since things constantly change,” she said. “I get challenged every day.”
Despite the challenging work environment, she loves what she does and has a positive outlook.
“I love working at Broward Health North because we are a family that works together to make a difference in our community,” Lunde added. “I have the support of my leadership, and that means everything to me.”
Lunde earned a bachelor’s in business administration from St. Joseph’s College in New York.
Broward Health Medical Center
Marko Serrano Jr.Associate Chief Financial Officer
Marko Serrano Jr. is the associate chief financial officer at Broward Health Medical Center. Serrano oversees the financial operations of the hospital that directly impact patient care, employee satisfaction, revenue enhancements and overall improvement of the hospital operations.
Serrano has been at Broward Health for two years and has more than 10 years of experience working in the healthcare financial sector. He was previously an assistant controller and senior accountant.
“Practicing finance in the healthcare field isn’t just debits and credits. It involves using data to make decisions that drive changes and enhancements for hospital operations and patient care,” said Serrano. “The constant evolution of the industry, along with the competitiveness of the market, makes finance exciting.”
Serrano earned a Bachelor of Business Administration, major in accounting, from the University of Miami in 2009. He completed his Masters of Business Administration in healthcare in 2019 at Florida International University. Serrano is a professional member of the Health Financial Management Association.
Daniel SmithRevenue Cycle Manager
Daniel Smith is the revenue cycle manager at Broward Health Medical Center. Smith’s main role is to accelerate revenue into the facility. He works daily with many departments at Broward Health Medical Center and within the larger Broward Health system to ensure reimbursements for services provided. Smith also oversees the Medical Options for Patient Eligibility Department (M.O.P.E.D.), which assists patients with eligibility for programs like Medicaid, KidCare, federally funded marketplace insurance and the charitable care.
“I enjoy collaborating with patients, my team, other departments and payors to help facilitate patients getting the care they need, while ensuring the reimbursement is received for the excellent healthcare we provide at Broward Health,” said Smith.
Smith has been with Broward Health for 12 years, starting as a registrar in the Emergency Department. He has worked in a variety roles, including revenue cycle manager at Broward Health Coral Springs in 2018 and was named the revenue cycle manager at Broward Health Medical Center the following year.
Smith has a bachelor of science in exercise science and health promotion from Florida Atlantic University. He is a professional member of the Healthcare Financial Management Association. He has also fundraised for the American Diabetes Association during the Step Out Walk to Stop Diabetes.