Florida Blue, the state’s Blue Cross and Blue Shield plan, recently announced the addition of three, veteran health care executives to the South Florida team as market leaders to support the diverse needs of members and businesses in the region.

Market Leader Alvaro “Al” Molina will oversee Miami-Dade and Monroe Counties. Molina began his career as a Respiratory therapist, working for Baptist Hospital and many local hospitals. In 1996, he launched a ventilator case management company where he worked with managed care companies. He ran the company until 2016 when he transitioned to Kindred Healthcare Managed Care where he became Executive Fellow and eventually CEO in 2019. In 2022 he was promoted to Market CEO for the hospitals in Coral Gables, Hollywood, and North Florida Kindred in Jacksonville.

Market Leader Jacinda “Cindy” Jackson will be responsible for Broward County. Jackson is a health care leader whose career expands across industry leaders like Eli Lilly & Company and most recently Kindred Healthcare. During her nine years with Kindred, Cindy successfully held six growth positions and recently concluded as Market Chief Executive Officer of Kindred Hospitals and Acute Rehabilitation Units – Fort. Lauderdale and The Palm Beaches.

Market Leader Juan Awad will oversee Palm Beach, Martin, St Lucie, Okeechobee and Indian River Counties (Treasure Coast). Awad brings more than 20 years of health care experience to Florida Blue. He most recently served as a hospital CEO for Ochsner Health. He spent most of his leadership and professional career at Baptist Health South Florida where he held several leadership roles. He began his career there as an Administrative Fellow.