Healthcare Marketing & Public Relations Profiles

 

Lori Modafferi is the Marketing and Public Relations Director at Northwest Medical Center, a HCA hospital in Broward County. She has been working with HCA since 2006. Her responsibilities include planning and implementing advertising campaigns, developing effective marketing initiatives, and assisting in the development of the hospitals strategic business plans.

 

She received a Bachelor of Arts in Psychology from the University of Central Florida. She has a Masters in Business Administration with a concentration in Health Services Administration from Nova Southeastern University.

 

Modafferi is involved with various community organizations. She is also involved in other professional organizations such as: The Florida Society for Healthcare Public Relations and Marketing (FSHPRM) and The American College of Healthcare Executives (ACHE). Modafferi also serves on the Board of Directors for the Sunrise Chamber of Commerce.

 

Lee Phillips, a global marketing specialist who led Humana’s entry into the UK, has travelled far in his career before landing in Miami to join the UHealth team as Chief Marketing Officer. He is responsible for designing and implementing UHealth’s marketing and communications strategy, and elevating its brand.

 

Phillips, a pioneer in using retail marketing techniques to change consumer health behavior, is passionate about what he calls “the incredible opportunities” at UHealth.

 

Initially, Phillips is concentrating on rebuilding the UHealth brand from the inside out. He has been meeting faculty and staff across campus to tap into their passion, dedication, and history of accomplishments and will use their stories as part of an internal campaign to re-energize them about the work they do and the experience they deliver. As he’s quick to note, marketing is not a panacea for negative patient experiences.

 

A London native who earned his undergraduate and Master’s degrees in Oriental Studies from Cambridge University, Phillips spent the first five years of his career on the agency side working in Tokyo, before moving client side to work for global brands including mobile telecoms company Vodafone and the venerable Harrods department store.

 

But he found what he calls his “niche” when, about six years ago, he began refocusing his creative energies and strategic skills on better ways to deliver health care and motivate consumers to make healthier choices.

 

In leading Humana’s entry into the UK market, he launched and ran Humana Creative, growing it into a leading provider of communications, engagement and social marketing services to Britain’s National Health Service. For his pioneering work in designing health engagement and prevention campaigns, he was inducted into the CorpComms 100 Club, which recognizes the UK’s top performing corporate communicators.

 

 

Luis E. Aguiar, FMG, has been promoted to Director of Marketing Operations at HealthSouth Rehabilitation Hospital of Miami. Luis has eighteen plus years of progressive medical experience working in an array of positions including physician for 13 years, Director of Case Management, Clinical Marketing Liaison and Admissions Liaison. Luis received his medical degree at the Medical University of Villa Clara, Cuba. Luis offers expert level skills in the areas of clinical protocols, regulatory requirements, marketing, communications, admissions and technology management and is accustomed to collaborating with various departments to obtain desired goals and maintain an efficient and effective process.

 

Rachel Terlizzi has been a proverbial jack of all trades in her 13-year career at Martin Health System.

 

She began working in the billing department while still in high school, then worked a variety of jobs after completing college. In 2011, Terlizzi joined the project team that was implementing a new electronic medical record system.

 

She began working for the marketing communications department in 2012, taking the role of community benefit coordinator – a job with numerous facets that range from sponsorships to event planning.

 

“I love being involved in the process of helping give back to the community,” Terlizzi said.

 

But she is also focused on ensuring Martin Health, a not-for-profit provider, is meeting its community benefit obligations to local residents. And as the federal government implements mandates on what constitutes community benefit, Terlizzi said there are opportunities available.

 

“Martin Health has always been dedicated to our community,” she said. “We are looking for new ways to make a difference and address community health needs.” 

 

 

Michelle Griffith spent 15 years in marketing and sales for major real estate communities, hotels and resorts. But when she had an opportunity with Martin Health System a year ago that allowed her to change gears and enter the health care field, Griffith jumped at it.

 

“I was excited to work for an organization that is such an incredible community servant,” she said. “I believe in the services and the people at Martin Health.”

 

In her role as a marketing representative, Griffith is a liaison between physicians and the health system. That requires relationship-building skills that were developed during her career in hospitality and real estate.

 

“The physicians are a crucial component of our mission,” Griffith said. “They need to trust that I will give them individualized attention and support. Health care is a service-oriented business that makes you feel like you have accomplished something good each day.”

 

 

Christine Walker Moncrieffe, director of marketing, public relations and business development, has been with Holy Cross Hospital for 13 years. She plans and directs the department’s operational budget; develops, executes and manages the department’s programs and activities to increase the hospital’s prominence in the community; oversees the department’s interface with outside vendors, consultants and agencies to ensure cost-effectiveness and achievement of promotional goals and objectives; and oversees internal communications for a number of hospital initiatives.

Robert Mayer, multi-media manager, is an 18-year Holy Cross Hospital veteran who coordinates all audio visual requirements throughout the hospital, including photography and video production— critical to the organization’s thriving You Tube channel, HolyCrossHospitalTV.

Rose Booth, community relations and conference center coordinator, has worked for Holy Cross for 16 years and is responsible for scheduling programs and events at the hospital’s facilities. She participates in community health fairs and provides hospital speakers for churches, service clubs and businesses.

 

Virginia Smith, business development coordinator, is a healthcare sales and marketing professional with more than 20 years’ experience in Broward and Palm Beach counties. She is responsible for promoting Holy Cross Hospital’s specialty services to physicians and for recruiting community physicians to participate in Holy Cross Physicians Partners, a clinically integrated network.

Carmina Zamora has been Holy Cross Hospital’s marketing and public relations coordinator for nearly two years and a Holy Cross Hospital Associate for seven years. She serves as editor of the hospital’s various internal and external publications, handles content management of the organization’s websites, functions as a system administrator of the hospital’s intranet, coordinates public relations opportunities, and manages Holy Cross Hospital’s social media platform.