By Vanessa Orr

When Ray Lainez was 16, he began working in the hospitality industry, which taught him about the importance of customer relationships. Now the owner of World Class Parking, he makes it a priority to ensure that every client’s need is met.

“I live, breathe and bleed hospitality, and it’s important to me that our clients feel that they are receiving the appropriate level of service for their return on investment (ROI),” Lainez explains of the business that he has run for the past 11 years.

“I understand what the client wants, what the customer needs, and ensure that our associates are well taken care of,” he added. “We strive to be completely transparent, and we use technology to ensure that high level of service.”

Lainez began in the business in 2012, and the company now serves a range of clients including hospitals, healthcare companies, the hospitality industry, HOA condominiums, property management companies, retail, malls and more. They also provide valet services for special events at private homes.

Originally created to serve the needs of South Florida businesses, Lainez is now looking to expand throughout Central and North Florida and expects to grow outside the state in the next two years.

Keeping Customers Happy

World Class Parking’s ticketless system makes it easy for drivers to use their services, and its revenue reporting, 24/7 customer support and quality management program ensures that companies that hire them can trust that they are working with a reputable firm.

“Through our ticketless system, our valet receives a text from the client when they are ready to leave the premises so that they can have the car already in the queue for it to be retrieved for departure,” explained Lainez. “Any time we are placing valets on site, we first do a logistic evaluation of the location to ensure that we have the amount of spaces needed for an event or property, and we consult with the client to ensure a smooth operation.”

The company also documents all revenue to ensure that their services are transparent and aboveboard. “When you’re dealing with cash, you want to make sure that there’s no funny business going on, and that everybody is operating to their full potential,” said Lainez.

By taking on this role, World Class Parking is able to free up their partners’ inhouse employees to do other tasks, which results in increased productivity.

“Having worked with Ray Lainez and his team for over five years, I can attest to their exceptional service delivery,” said CEO Shirley L. Martell, MBA-HCA, Select Specialty Hospital-Richmond. “They have consistently demonstrated a high level of professionalism and customer service, ensuring the safe handling and parking of clients’ vehicles from arrival to departure. They are also adept at following procedures and protocols ensuring the safety of clients and their vehicles.”

Lainez notes that as a “very hands-on” owner, he makes himself easily accessible to clients so they can reach him when they need him. Depending on the location, operation and amount of man hours needed, the cost of World Class Parking’s services varies.

To find out more, email Ray Lainez at rlainez@worldclassparking.net or call (786) 452-7153.