The Weinbach Group announced that it has won a competitive bid for a three-year contract to serve as Jackson Health System’s new ad agency.

 

The Weinbach Group will work closely with Jackson’s external affairs team and clinical leadership to develop and implement integrated communications programs for the entire health system, including Jackson Memorial Hospital, which was listed as the nation’s largest public hospital in a September 2011 ranking by Becker’s Hospital Review. In addition, the agency will develop campaigns to grow patient volumes at Jackson North Medical Center, Jackson South Community Hospital, Holtz Children’s Hospital, as well as Jackson’s mental health hospital, its rehabilitation hospital, and multiple outpatient facilities. The Weinbach Group’s efforts will support the health system’s goal of generating a $35.7 million surplus for fiscal year 2013 and ending an era of deep financial losses.