December 1, 2025 – Just Play, a leading global toy company, announced a new partnership with Make-A-Wish Southern Florida on Giving Tuesday. Through corporate contribution, in-kind toy donations, and ongoing company-wide initiatives, Just Play will help fund life-changing wishes for children with critical illnesses, reinforcing the company’s mission to bring joy to children and families.
For 45 years, Make-A-Wish has granted more than 615,000 wishes around the world, each one bringing joy, hope, and strength to children and their families. Just Play’s support will help make even more of these transformational moments possible.
“As a company built on the joy of play, we know there is nothing more meaningful than seeing a child’s face light up,” said Geoffrey Greenberg, Co-Founder and Co-CEO of Just Play. “Partnering with Make-A-Wish Southern Florida allows us to play a part in bringing that spark of magic to children who need it most. We’re deeply honored to partner with Make-A-Wish Southern Florida to play a part in bringing that spark of magic to kids who need it most.”
“Make-A-Wish Southern Florida brings hope to children during some of the most challenging moments in their lives, and that mission aligns beautifully with the heart of what we do as a company,” added Charlie Emby, Co-Founder and Co-CEO of Just Play. “We’re grateful for the opportunity to help fuel wishes that bring joy, strength, and cherished memories to these incredible children and their families.”
“We are thrilled to partner with Just Play to bring joy to our wish kids,” said Norman Wedderburn, president and CEO of Make-A-Wish Southern Florida. “Because of their generosity, children facing unimaginable challenges will experience magical moments that remind them that dreams really do come true. Just Play’s dedication to supporting children and families through charitable efforts reflects the heart of this partnership.”
Through this partnership, Just Play will contribute funds supporting Make-A-Wish Southern Florida’s mission of creating life-changing wishes for children with critical illnesses, with additional opportunities for employee and community engagement planned throughout the year.
About Just Play, LLC
Just Play is a passionate toy company and global leader across a broad range of children’s consumer goods including figures, playsets, dolls, plush, role-play and dress-up. Founded by two toy industry veterans, Charlie Emby and Geoffrey Greenberg in 2010, Just Play creates unique and innovative proprietary lines, as well as award-winning products based on popular children’s entertainment brands with best-in-class licensing partners. Just Play is committed to supporting children and families through charitable efforts alongside organizations including The Toy Foundation, Toys for Tots, Children’s Hospital of Philadelphia, Ronald McDonald House Charities, Operation Snowball, and others. These efforts reflect Just Play’s mission to create positive impact both globally and within the local communities where families live, work, and play. To learn more about Just Play’s products, please visit JustPlayProducts.com or follow the company on Instagram (@JustPlayProducts) or Facebook/JustPlay.
About Make-A-Wish® Southern Florida
Make-A-Wish Southern Florida has a sole mission: Together, we create life-changing wishes for children with critical illnesses. The chapter has granted more than 15,000 wishes in our 40-plus year history. It is our vision to grant the wish of every medically eligible child in South Florida. Make-A-Wish Southern Florida grants more than 500 wishes annually to local children with critical illnesses. Additionally, we grant another 350+ wishes in collaboration with other chapters when children come to their territory to experience their wishes. Make-A-Wish Southern Florida serves children and families in 22 Florida counties in Southeast and Southwest Florida, the Tampa Bay and Suncoast regions and the U.S. Virgin Islands. To learn more about how you can help make wishes come true, visit sfla.wish.org or connect with us @makeawishsfla on Facebook, X, TikTok, LinkedIn, YouTube, and Instagram.