Growing up as a kid, although I loved going to the doctor, I absolutely hated going to the dentist. The fluoride treatments, the sharp instruments and what I thought was toothpaste mixed with sand was all I could take. Fortunately for me (and definitely my mother), after watching me squirm, pout, and protest for three routine cleanings in a row, the receptionist started handing me a lollypop upon my arrival. She would make me promise not to have it until after the appointment, but as counterintuitive as giving sweets to a five-year-old might seem, it changed my attitude completely.

So how this relate to what is happening today? Because of COVID-19, survey after survey shows many Americans are extremely reluctant to seek medical care. Whether it be for a routine doctor visit or outpatient procedure, people are saying they are willing to put it off as opposed to taking the risk of getting sick.
 
Now, I am not advocating giving out candy to reluctant adults, but it is clear to see that folks are nervous. Get with your teams. Talk about little ways they can make patients and their families feel comfortable about coming in. Do not hesitate to take credit for the things you are doing to keep them safe. Talk about the positive changes or precautions you are taking which demonstrate they can count on your organization to provide excellent and safe care.
 
Get creative. Is there anything you can do to entice them? Once they come in, your engaged staff will take it from there and help minimize fear and maximize care. COVID-19 has been a horrible time in history for our country and the world, we do not want to make it any worse because people do not seek the attention and treatment they need. Consider what symbolic lollypop you can offer your patients. They will appreciate it!