VITAS Healthcare was named “Influencer of the Year” at the 2020 Invoca Summit, a premier virtual event for digital marketers, customer experience professionals and business leaders.
“Our marketing department’s mission is to educate patients, their family members, our healthcare partners and referral sources about compassionate hospice care, with a goal of reinforcing reasons to choose VITAS as their provider,” says Drew Landmeier, senior vice president and chief marketing officer for VITAS. “With the insights we have gained from Invoca analytics, we feel confident that we understand what our audience is asking about and looking for when they are choosing a trusted end-of-life care provider.”
Invoca’s Active Conversation Intelligence platform enables marketing, sales, customer experience, and ecommerce teams to understand and immediately act on the information consumers share via conversations. Through deep integrations with leading technology platforms, revenue teams can turn conversation data into automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue.
