The Weinbach Group, a Florida-based advertising and marketing communications firm that specializes in healthcare marketing, announced that it won six top honors – including three gold awards – at the 28th Annual Healthcare Advertising Awards.
The Weinbach Group won all of its awards for work created on behalf of UHealth – University of Miami Health System and two of UHealth’s hospitals, Sylvester Comprehensive Cancer Center and University of Miami Hospital.
The Weinbach Group won gold awards for a billboard promoting CyberKnife technology; a direct mail piece to encourage women turning 40 to start annual mammography screenings; and a newsletter distributed to nearly a quarter million consumers that explored medical advancements available at UHealth’s hospitals. The agency also won bronze awards for a CyberKnife newspaper ad and an online branding ad, as well as merit award for a mammography online ad.
