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As a healthcare employer, you are in the unique position of working in an industry that has remained one of the strongest throughout the recession. Which means while many companies have had limitations on recruiting and acquiring new talent, you have most likely had the opportunity to explore new tools and resources to target the best talent for your facility. In this column I often review the latest solutions you can utilize to reach today’s tech savvy candidates. While these tools are a great addition to any recruitment strategy, it’s important that we use them as a supplement, rather than lean on one resource to heavily. Some employers mistake each new recruitment resource as the “silver bullet” that will solve all of their hiring challenges. In reality it takes a customized set of tools used together to meet very specific recruitment initiatives to make up an affective employment marketing strategy. While we are learning about today’s innovative solutions, we should not lose sight of the tools that job seekers have come to trust and depend on; namely job postings. Job postings are still one of the best ways to reach candidates and tell your organization’s employment story. Not only are they a staple in the recruitment industry, they have evolved to become a dynamic and interactive resource. Many employment sites offer postings that allow you to include videos, photos, social media outlets, maps, and much more to provide candidates with the information they need to not only apply to your open positions, but also learn enough about your organization to decide if they would be the right fit. Once crafted, effective job postings can be used both on employment websites and on your own corporate careers page, allowing you to keep a consistent message to various audiences.
