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Candidates are utilizing many different tools when it comes to finding a job today. From job boards to social media and even mobile devices, job seekers are accessing your job openings from multiple platforms. Regardless of where a candidate originally finds your open position, through the research and application process they will likely end up on your corporate careers page. This is why it is so important that they are able to find the information they are looking for on this section of your website.
If your current corporate career center only offers general employment information geared at every candidate, regardless of experience or position they might be interested in, then you are missing out on one of the first opportunities to engage qualified talent.
As an employer, you should know the different candidate groups you are targeting, as well and the positions you have the most need to fill. Each of these should have their own section on your corporate careers page filled with robust, detailed information.
The more information you provide up front to candidates, the better chance you have of engaging those who will be best suited for your company. For example, you can explain your mentor program to new college graduates or promote your on-site daycare facility to candidates with children. These focused areas on your careers page also let you offer more detailed information about roles you often hire for. This can include everything from taking candidates through a day in the life of that position with video, to providing testimonials from current employees who serve in that role. Providing more in-depth information, specific to targeted groups or positions, will also allow those candidates who are not a good fit to remove themselves from your pipeline early on; saving them time and you money.
