August 26, 2020 – Conviva Care Centers, a physician-led network of primary care physicians specializing in the care and treatment of seniors in Florida and Texas, announces the appointment of Nydia Sahagun as its new marketing leader. In this role, she will create and execute the marketing strategy for Conviva’s 95+ centers and their growing patient populations, including the expansion of Conviva’s digital footprint.
“We’re excited to have Nydia join our team, and we know that she will be an asset in helping us promote how the Conviva patient experience differentiates us from other medical groups,” said Kevin Meriwether, CEO of Conviva. 
Sahagun has worked as an award-winning national marketer for top national retail and financial service brands for nearly two decades. She previously served as senior vice president of Segment Marketing at Wells Fargo and as senior director of Brand Marketing for the corporate office of Target in Minneapolis. 
Sahagun is a member of the Association of National Advertiser’s (ANA) Alliance for Inclusive and Multicultural Marketing and Google’s Multicultural Advisory Council.  She has been a guest speaker at numerous national conferences, including the Association of National Advertisers and the ANA’s Masters of Marketing. She received her Masters in Business Administration from the Kellogg School of Management at Northwestern University and a Bachelor of Arts degree in Marketing Communications from Columbia College.
Nydia, her wife Bea, and their two-year-old son, Cruz, reside in Fort Lauderdale. In her spare time, she enjoys boating, fishing, and traveling.
Conviva continues to reinvent excellence in healthcare by embracing meaningful patient relationships focused on producing optimal health outcomes. With more than 90 convenient locations throughout Florida (Broward County, Daytona Beach, Jacksonville, Miami-Dade County, Palm Beach County and Tampa/Gulf Coast) and Texas (Corpus Christi, El Paso and San Antonio), the vast network of Conviva Care Centers is comprised of a multi-disciplinary team of more than 300 primary care physicians and over 800 affiliated specialists that provide a wide range of vital healthcare services that patients require daily, including the advantages of senior care activity centers and 24/7 on-call physicians. The success of Conviva is measured by its patients’ clinical outcomes and long-term health benefits. To learn more, visit, or call (833) CONVIVA.