Curaleaf Holdings, Inc. announced that Matt Darin will become Chief Executive Officer of Curaleaf Holdings, Inc., while current CEO Joe Bayern will launch and run a new division of Curaleaf developing a new CPG-based business model.
Executive Chairman Boris Jordan said, “When we named Matt president in January, it was a deliberate move to strengthen our leadership bench to support our growth strategy and build a succession plan for the future. The Board and I are all incredibly grateful for Joe’s accomplishments during his tenure as CEO. He brought us into a new way of working and thinking strategically as a CPG company. His experience as a brand builder and CPG leader will be instrumental for our new venture at a time when the opportunities in the marketplace are only just being realized. We’ll be sharing more on the new division and its role in our strategy soon.”
Darin brings dynamic leadership skills, an entrepreneurial mindset and experience as a first-class operator in the cannabis industry. As a founder of Grassroots, he was a first entrant in some of the top cannabis markets in the U.S., including Illinois and Pennsylvania. Since joining Curaleaf in July 2020, he led the Central region, the company’s largest by footprint and revenue. In 2021 he added the Southeast region to his responsibilities, helping increase Curaleaf’s market share by 55%.
