The Healthcare industry has managed to maintain a positive image in the current recession. Youve heard employment experts say that it is one of the steadiest industries today, both in the medical and allied health departments. So, how do you as recruiters take advantage of this position? One silver lining on the recession cloud is the quality of talent that is now available to you as employers. You have access to South Florida candidates with incredible employment histories, new college graduates who are eager to gain long-term employment, and in the current economy, more job seekers who are looking to change careers. There is great opportunity in this section of the talent pool. What is your healthcare organization doing to create brand awareness and reach out to these candidates with information on how they can become part of the healthcare field? Hopefully, you answered video. You can use video to screen candidates and generate excitement about different types of professions available for those candidates in career transitions or just starting out. Give these candidates a virtual tour of what it is like to work in the healthcare field, who they will be working with and why it is so rewarding. Give them the opportunity to hear what your best employees have to say about why they are proud to be part of your company. Todays economy offers you a chance to get ahead by recruiting the best candidates both inside and out of the healthcare field. Invest in resources that not only attract the right talent, but create awareness of your company brand and how you differ from your competition.
