Imagine if you could book a doctor’s appointment or look for a specific medical service just as easily as you can book a flight or a hotel on Priceline or make a dinner reservation on OpenTable. If all healthcare providers were offering a menu of services and associated prices, consumers might feel more empowered to shop around for their medical services. This approach promotes capitalism and consumer choice, allowing providers to compete on the basics of price and quality. It also strives to increase consumer knowledge and openness to new forms of medical delivery that do not compromise medical care. Consider, for example, the way consumers purchase other goods and services. Someone who buys a television on Amazon, rather than at a local store, typically does so because Amazon’s price is better.
As we push toward industry changes, the solution lies in evolving the economic model to promote free market pricing and innovation. We need to explore ways to unravel the current system that lets the entrenched industry players dictate pricing from behind the scenes and begin to shift the power back to the consumer. With healthcare, consumers are becoming increasingly price sensitive under high deductible plans, so the main priority of any changes to our healthcare system should be centered around empowering consumers to choose healthcare providers and services based on convenience and personal criteria as opposed to the rules of a third-party. When consumers have a real choice instead of a requirement to stay within proprietary PPO and HMO provider networks, consumers will shop for an array of competitively priced wellness and medical services offered by the ever-increasing supply of healthcare providers.
The conclusion we should make is that the U.S. healthcare consumer is ready to price shop for their growing healthcare needs. However, if we truly want to see this happen, the healthcare industry needs to evolve to a patient-centered model to foster this new wave of consumerism. This is exactly the reason we created MediXall.com.
The online experience of MediXall.com was designed to mirror e-commerce sites found in other markets that are centered around creating an online marketplace for healthcare services in the same way retailers sell their goods on the Amazon Prime platform, providing consumers Amazon-style reviews, transparent pricing, and comparative shopping.
MediXall.com is currently offering healthcare providers the opportunity to join its “Early Adopter Program,” an exclusive program for providers who are focused on delivering great patient experiences and want to help revolutionize the healthcare landscape.
“When we started MediXall.com, we set out to use consumer-focused technology to improve the healthcare experience and reduce unnecessary costs for the self-pay and underinsured market. As we build on our success, advance our technology and network for the benefit of patients/consumers everywhere, I want to express my sincere appreciation to all of our current and future MediXall Provider Network Early Adopters who share our focus on enabling access to more efficient, cost-effective healthcare. We are making clear progress toward accomplishing our mission to deliver a new standard of price transparency and digital convenience for healthcare consumers,” stated Michael Swartz, President of MediXall.Benefits to “Early Adopters”:
• Attract high-quality cash-paying patients. MediXall matches high-quality, cash-paying patients that are well suited for a provider’s practice, while decreasing cancellation and no-show rates. With cash-paying patients, providers will get paid right away instead of having to wait for insurance companies to review and approve claims.
• Improve Consumer Experience. With MediXall, providers can engage consumers with the level of price transparency and digital convenience that they have come to expect in every other aspect of their lives.
• Reduced Overhead. MediXall’s integrated cloud-based platform for the healthcare industry helps providers simplify the way they run their businesses. With MediXall everything is automated, so providers spend less resources scheduling appointments and dealing with billing.
• Managed for Providers. MediXall takes care of everything when it comes to growing the provider’s practice, so providers can focus on delivering exceptional patient experiences. All MediXall Provider Network members have access to a growing toolkit of support services for establishing and growing their practice.
• Risk-free Patient Acquisition. MediXall removes all the risks associated with marketing. Unlike other marketing solutions, MediXall does not charge a recurring fee for its service, providers only pay when new patients receive medical or dental care.
