Marketing Profiles

 

An experienced marketing professional with a passion for taking on new challenges, Inez Frid joined the Martin Health System Marketing Communications department this year as marketing and communications specialist. Frid has a bachelor’s degree in design from the International Academie du Design in Montreal and started her career in theatre. But an interest in the production and business side of theatrical work eventually led to a career in marketing.

 

Frid operated her own marketing and event consulting agency for three years, and served as marketing manager with TCPalm from 2008 – 2016. She oversaw marketing operations and brand management for the newspaper group.

 

“I enjoy connecting with audiences and crafting messages that will resonate with them and help them make informed choices,” Frid said. “At Martin Health, I love being part of our local, community-based hospital system and knowing my efforts contribute to our community’s well-being.”

 

 

Joseph Guastaferro is the regional manager of Marketing and Physician Relations at Broward Health Imperial Point. Joseph began his healthcare career in May 2012 working as a marketing intern for the summer. Since then he has worked his way up – from intern, to community relations assistant, to marketing specialist and now manager. Joseph brings with him a strong marketing and communications background; earning his Bachelor’s degree in Journalism and Mass Communication and his Master’s degree in Integrated Marketing Communication from Saint Bonaventure University in New York. During his tenure at BHIP, Joseph has initiated many of the hospital’s successful marketing and community outreach initiatives- from the hospital’s big 40th Anniversary celebration to the roll out of Men’s Health “Man Van” and much more.

 

 

Earlier this month Myrleia Maia joined the dynamic marketing team at Broward Health Imperial Point as their new Marketing and Physician Relations Specialist. She brings with her a wealth of talent and expertise- from a large physician practice for seven years to more recently working as an account executive at a local marketing agency. She holds a degree in biological sciences with a minor in psychology from Florida Atlantic University. The team welcomes the new addition and together they are looking forward to make an impact on the community.