April 11, 2023- Kevin Snyder has joined Nicklaus Children’s Health System as vice president of marketing and communications. Snyder brings to the position nearly 20 years of experience in senior leadership roles in the healthcare industry.
Most recently, he served as vice president of marketing and communications with Bayhealth Hospital in Delaware. Previously, Snyder served as vice president of communications marketing at St. Jude Children’s Research Hospital in Memphis, Tenn.
“We are delighted that Kevin will lead our marketing and communications programs,” said Jennifer McCafferty-Fernandez, PhD, chief of staff and senior vice president of external affairs for the health system. “He brings to us remarkable knowledge and experience across the spectrum of healthcare marketing, communications and brand development.”
Snyder holds a bachelor’s degree in journalism from the University of Oklahoma and a master’s in organizational management from the University of Phoenix. He has also earned certifications in advanced finance planning, strategic planning, business development and more.
About Nicklaus Children’s Health System
Nicklaus Children’s Health System (NCHS) is the parent organization of Nicklaus Children’s Hospital, South Florida’s only licensed specialty hospital exclusively for children. The 309-bed nonprofit hospital, known as Miami Children’s Hospital from 1983 through 2014, was founded in 1950 by Variety Clubs International and is renowned for excellence in all aspects of pediatric medicine, with many programs routinely ranked among the nation’s best by U.S. News & World Report. In the 2022-2023 ranking, the hospital tied with two other hospitals as the number one children’s hospital in Florida. The health system also includes Nicklaus Children’s Hospital Foundation, the organization’s 501c3 fundraising arm; a network of nonprofit outpatient and urgent care centers situated in Miami-Dade, Broward, Palm Beach and Martin counties; a nonprofit physician practice subsidiary; and an ambulatory surgery center. NCHS is the region’s only healthcare system exclusively for children.
