Now What?

Crown Street Films are content creation specialists. It’s our mission to help our health care clients communicate a message to both the public and any needed internal messaging. The challenge we face as content creation specialists is making sure we fully understand the hospital’s goals.

 

Hospitals, by necessity, have more departments than Macy’s in Herald Square and each one of those departments has different needs and goals. Creating a story around what those are is an effective and efficient way to get out the specific message.

 

Human Resources can create a monthly message about an upcoming hospital-wide initiative. Purchasing can produce a video that can provide information on the best way to work with the hospital. Admissions can create a video to be played in the waiting room to educate patients on what to expect. The insurance division can and definitely should produce a video on making sure all of your medical bills are covered.

 

Hospitals and health care systems will never be at a loss when it comes to having valuable and essential information that needs to be showcased. The problem is the ability to take the information and create a compelling, creative, and effective video that engages and educates at the same time.

 

There is also a challenge with perception. It has only been within the past few years that video content has evolved from primarily being used in traditional advertising like TV commercials to being the preferred medium across ALL platforms. However, Crown Street Films specializes in creating content for conventional platforms like TV and creating content that can be used internally and externally.

 

The hardest part is getting started, but Crown Street Films can help. Please give us a call for a free storytelling consultation. All you have to do is let us know what problem you would like solved and we’ll help you create a compelling story that will accomplish your goals.