A New Patient Wellness Program provides a win/win situation for physicians to gain revenue, while the patients gain health. You see it every day, high blood pressure, diabetes, weight gain, stress related syndromes, high cholesterol … all results of an unhealthy lifestyle. We are the world’s fattest nation; add that to the new healthcare initiative that requires steps to address wellness and prevention by 2014 and we have a problem. Mission Sports, Inc. feels they have the solution and it is called ATP36 — a program that educates individuals, gets them fit, and creates healthier outcomes.
William Elizuk, Ed.D., is a movement education specialist and doctor of exercise science. A 4 time award recipient, he designed ATP36 as a wellness program for physicians to combat obesity and keep the body moving. A comprehensive, at-home program with 6 DVD’s for Adults and 6 DVD’s for youth (available in English and Spanish), this program was developed when Elizuk, as a professor and fitness specialist, saw so many individuals not getting results because they had the wrong approach toward wellness. He states, “Clients would ask me why do I keep getting injured? Why don’t I see results faster? Why are there so many different diets?” And that made Elizuk realize how confusing wellness is to most individuals. Not to mention seeing unqualified trainers and so many misleading infomercials giving false hopes, which led him to the development of the ATP36 approach. The methodology was based on Elizuk’s doctoral studies of why we are not efficient movers. He felt the fitness industry was letting us down, school programs were being cut and he wanted ATP36 to be the proactive approach to bridge the gap for the physician.When asked what makes this program so diverse, Elizuk said, “I designed this program for adults (baby-boomers and seniors) and youth. I am tired of seeing young children left out because they are unfit or insecure about playing a sport. Something needs to be done to teach youth proper implementation of movement and understanding of injury prevention to give them the confidence to participate in lifetime sport skills.” Commenting on the adult program he continued, “ Let’s face it, most adults are insecure about working out in a fitness facility and ATP36 allows them to work at their own pace in the privacy of their home.” While Elizuk was a professor of exercise science, one course he took particular interest in was geriatrics. “I created community and campus-wide programs for seniors and it was very successful. That made me realized my approach to re-engaging seniors in functional movement helped them to become flexible and more confident.” This became the foundation of ATP36.
The onus cannot be put 100 percent on the physician he says. How can a physician have the time to educate, motivate and create a healthy profile for their patient in a cost effective and timely fashion? Getting a patient to eat right, improve fitness, and attain weight loss to lower the health concerns stated above can be a daunting task. He continues, “That is why we developed this hands-free approach for physicians to provide their patients an at-home wellness program. I realized I needed to help the busy physician’s office create a revenue stream if desired, without adding more work to their staff. That is why we provide the downloads directly to their patients. “
Physicians know the statistics. The Mission Sports team is here to help. ATP36’s unique methodology allows children to develop movement skills, gain confidence and excel at their own pace. The ATP36 program is fun for all ages, educational and utilizes scientific movement concepts and strategies, to fight obesity and the onset of disease. “I have dedicated 17 years to the study and research of obesity and developing this program. I am determined to help physician’s combat obesity and effect positive change in the lives of their patients. It has been a journey, but it is all worth it”, concludes Elizuk.
