A personal membership group of the American Hospital Association, the Society for Healthcare Strategy and Market Development (better known as SHSMD) serves more than 4,000 members and is the largest organization in the nation devoted to serving the needs of healthcare marketing, communications and public relations, strategic planning, physician relations, and business development professionals. SHSMD is committed to helping its members meet the future with greater knowledge and opportunity as their organizations work to improve health status and quality of life in their communities.
For those new to the profession, SHSMD is the road map to success, providing the tools and personal connections needed to succeed in a fast-changing and often confusing industry. For middle managers, SHSMD provides the stepping stones to achieving career goals and the self-satisfaction that comes from knowing you’re making a difference. And for senior leaders, SHSMD is the place to come together to share experiences and discuss new issues and challenges.
SHSMD’s commitment to providing practical, timely resources to healthcare strategy professionals can be seen in its growing portfolio of member benefits. Among the new benefits delivered to members this year are Futurescan 2011: Healthcare Trends and Implications 2011–2016, SHSMD’s guide to healthcare trends, featuring essays by eight influential thinkers on the forces that are shaping healthcare, and SHSMD’s Emerging Media Handbook, which includes articles and tips from handpicked experts and practitioners on the cutting edge of social media in healthcare organizations.
These much-anticipated benefits are in addition to the wealth of educational programs, industry news and information, networking and information-sharing, career and staff development, tools and resources, and publications enjoyed by SHSMD members.
