There are so many ways you, as an employer, can reach out to candidates today. Your employment brand can be sent out via social media, pulled up on most smart phones, or even pushed out through pay-per-click advertising. But, before you even begin to think about ways to share your recruitment brand, you need to evaluate if it is sending the right message for your organization. It all starts with your corporate careers page. Now, it’s pretty common knowledge that employers need an corporate careers page, but you would be surprised to learn how little time some spend on what goes in it. Whether candidates are looking at positions on your corporate page, or simply doing their research after finding your positions on a job board like Jobing.com, this page can have a big impact on the types of job seekers you attract. You need dynamic content that tells the story of who you are and what you are looking for in new employees. Candidates should learn how you are different from your competitors and what you have to offer. Imagine for a moment that your job posting captures the attention of a great job seeker; but when they research your company through your own website, they find a static page that doesn’t solidify their interest. That is a huge opportunity wasted. Your career center should integrate all of your employment information, utilize customized tabs and pages, house functional job listings that allow candidates to apply online, and possibly have a video library and social media plug ins; all with the look and feel of your corporate branding. Your corporate career center is the hub of your recruitment efforts. Make sure you aren’t doing more harm than good with the message it is sending.
