One of the great things about the Internet today is that it allows access to virtually unlimited information. One of the challenges of the Internet today is that it allows access to virtually unlimited information. So, as an employer you now have the burden of not only creating a high-quality employment marketing brand, but also getting that brand in front of the right candidates.
Candidates want one place to learn about your employment information. Maybe they want to learn about your corporate information, or maybe they want to learn everything they can about one particular position – either way they want that information to be organized and easy to find.
This is where microsites come in; microsites allow you to provide job seekers with exactly what they are looking for. Think of a microsite as a specific page that is dedicated to providing relevant information to specific types of candidates. For example, as a recruiter you wouldn’t have the same conversation with a sales candidate as you would an IT candidate. You would tailor your information to each candidate depending on what opening they are interested in; and microsites allow you to do the same over the Internet. Microsites can also help you increase your organic rankings with search engines. This not only helps you attract the right candidates, but also attract more of them. Now, microsites can be a big undertaking, especially if you do not have the technology resources to build this custom resource on your own. In this situation, outsourcing this technology is likely your best bet.
