Branding campaign takes shape, revealing new name, visual identity, and social media channels for simulation
By Robin Shear
When it first opened in 2017, it was known simply as the Simulation Hospital. Now, just in time for its fourth anniversary this September, the five-story, 41,000-square-foot hub for health care innovation, located at 5030 Brunson Drive, Coral Gables, FL, has a name befitting its unique stature.
The University of Miami School of Nursing and Health Studies (SONHS) is proud to announce the launch of a branding campaign for the Simulation Hospital Advancing Research and Education (S.H.A.R.E.™).
“I am so pleased to have a brand for the hospital that underscores its substantial impact on our school, students, and community,” says Dean Cindy L. Munro. “We are at the forefront of this field, and the added tagline, ‘Advancing Research and Education,’ ties directly to our strategic plan and mission.”
The marketing team for SONHS developed a brand identity to cement public recognition for S.H.A.R.E.™, a vibrant location where on-site, mixed-reality, and virtual simulation activities take place in a variety of customizable clinical, research, and academic settings.
“S.H.A.R.E.™ is unique in that it immediately immerses users in a hospital setting, from the ambulance bay to the surgical suites to the home care apartment,” adds Munro. “This holistic learning environment proved invaluable over the past year and a half, as other schools worldwide struggled to meet their students’ clinical needs due to COVID-related hospital restrictions.”
In the earliest days of the COVID-19 pandemic, S.H.A.R.E.™ directors and staff quickly adapted existing emergency protocols to the fast-changing pandemic safety guidelines, harnessing S.H.A.R.E.’s vast capacity as a hospital-style facility to keep academic, clinical, and research opportunities flowing safely and seamlessly throughout the unprecedented public health crisis.
“S.H.A.R.E.™ is advancing research and education by empowering learners, scientists, and teachers to master skills, design and test technologies, and transform health care across the hemisphere,” says Munro. “It was important for us to distinguish the name beyond ‘Simulation Hospital’ because the bright minds we have bringing innovation to life here make this more than just a building. S.H.A.R.E.™ is an action. It’s what we do. It’s what we are about.
“The acronym S.H.A.R.E.™ is appropriate on many levels,” continues Munro. “We are conveying knowledge and resources, teaching interprofessional communication, and encouraging students to recognize commonalities in their patients and colleagues.”
In the new visual identity for S.H.A.R.E.™, the graphic treatment of the letter “A” can be viewed as two roads coming together as one limitless path toward discovery. Indeed, says Dean Munro, “S.H.A.R.E.™ is a place where diverse knowledge and experiences converge to advance the future of health care. This amazing facility is the ideal environment for inspiring interdisciplinary collaboration. And now we have a brand that supports our mission.”
You can follow @umiamishare on Facebook and LinkedIn. For more information, visit share.sonhs.miami.edu or call (305) 284-2709.
