Columbia Care Inc. and international superstar Pitbull announced the launch of N2P – a new line of high quality, full spectrum CBD products for those seeking to incorporate CBD into their health and wellness routines. N2P seeks to change the negative perception of CBD products and to shine a positive light on the potential of these products, which is what N2P stands for: negative to positive.
“We are committed to changing the conversation around CBD and providing a line of products that people can trust and expect that they’ll receive the best experience possible,” said Jesse Channon, Chief Growth Officer of Columbia Care. “We’ve partnered with Pitbull because of his passion for CBD and high-quality excellence. Together, we’re working to introduce premium, full spectrum CBD products for customers who are enthusiastic about health and wellness, but also for those who are curious about CBD and have been hesitant to try it – we want everyone to be able to change a negative to a positive.”
The N2P product line is formulated with quality in mind. Derived from natural, U.S.-grown hemp, these products are specially designed to tap into the plant’s full potential to help support everyday wellness, such as promoting recovery from exercise, soothing comfort from day-to-day stresses, and supporting natural sleep cycles. The initial product offerings will feature lip balms, salves, tinctures and sour gummies. Chocolate products will be released later in 2021.