It’s hard to believe it’s already that time of year; the holiday season is right around the corner. With this festive time seems to come a shift in our priorities. This not only from a personal perspective, such as new deadlines for gift purchases or decorations, but also in the professional world with certain projects that need to be completed by the end of Q4. In this busy time it can be easy to overlook certain priorities. As an employer, if you have pushed your recruitment branding focus off until after the ball drops on New Year’s Eve, you are missing out on a valuable opportunity. Competition for excellent talent will be much greater after the first of the year, so this is the time to capitalize on the holiday audience. You will find serious candidates who understand the importance of continuing an active job search during the holidays. These are individuals who can manage their personal lives with their professional job search. Candidates who are strategically targeting companies who put talent acquisition first. Aren’t these the people you want in your organization? Continuing your recruitment branding efforts during the holiday season also allows you to get a step ahead of your competitors. While they are gearing up to find great people after January 1st, you have your team in place ready to start the year off strong. So, while you may be tempted to take a seasonal break from your employment branding strategy, choose to use this time to launch your organization into a successful 2010.
